Bastion Reputation Management has hired new group client director, Hugh Tobin, as the business continues to grow and diversify its team.
As group client director – strategic communications, Tobin will be working closely with head of client strategy, Jonathon Mahon, applying his extensive experience in media and corporate communications to steer the firm’s Corporate Positioning practice area.
Says Clare Gleghorn, CEO, Bastion Reputation Management: “We’re thrilled to have Hugh join us at Bastion RM, bringing 15 years’ of strategic experience that will be invaluable to our team.
“With a proven track record of delivering smart, creative and highly effective communications programs over many years in corporate, government and non-government organisations, Hugh brings new and complementary skills including strategic communications, thought leadership and crisis management to support Bastion’s Corporate Positioning area and the wider business.
“This year has proven just how important great communications is and the need to truly partner with clients and understand the complex challenges they’re facing. Hugh’s philosophy and approach to communications is impressive and further strengthens our team’s capabilities.”
Prior to joining Bastion Reputation Management, Tobin worked in multiple in-house roles with key positions at Sensis, Victoria University and AUSVEG, bringing diverse experience across agri-politics, public policy, education and digital marketing. As part of his own business, HMT Communications, Tobin managed clients across tech, government and consumer industries.
Says Tobin: “My passion is working with clients on their corporate positioning, which is why I’m looking forward to joining an agency who understands the power of authentic storytelling.
“It’s exciting not only to be joining a team on such a significant growth path but also one that can offer a full suite of services to clients, as part of the wider Bastion Collective.”