Barnesy, Farnsy and Anhsy front latest ‘Tonight I’ll Be Eating…’ Uber Eats spot via Special Group
A new rock act named ‘Barnesy, Farnsy and Anhsy’ joint-headlined by Jimmy Barnes, John Farnham and Anh Do will appear on screens as the latest addition to the Tonight I’ll Be Eating Campaign for Uber Eats via Special Group.
The iconic rock duo Farnham and Barnes, both inductees into the Aria Hall of Fame, are now joined by comedian Anh Do on percussion, despite some ongoing reservations from the famous ‘You’re the Voice’ singer, “He’s an inept drummer but we got him in the band because Uber wanted him in the band so that’s why he is there.”
The Working Class Man rocker also had hesitations about the formation of a band for the commercial – “I thought it was never going to work,” but the chance to link up with Do and Farnham was too good to pass up, “When I was a young fella and John first released Sadie, from the time he was a young popstar right up to today, he is one of the best singers I’ve ever heard.”
Following the award-winning run of the last Uber Eats campaign – the playful integration during the Australian Open – regional general manager for Uber Eats ANZ Jodie Auster said it was important for the campaign to continue to surprise and delight.
Says Auster: “The latest creative celebrates iconic and unexpected Australian combinations. Our choice of talent reflects the broad demographic of Uber Eats users and their diverse interests.”
Anh Do described his experience on the set of the latest campaign with “two awesome Aussie legends,” as a privilege having grown up listening to two of Australia’s most celebrated musicians – “Jimmy Barnes is the ultimate rockstar,” he said.
Says Cade Heyde, managing director, Special Group: “We’re beyond thrilled that the likes of John Farnham, Jimmy Barnes and Anh Do have now joined the ranks of Uber Eats. We’re proud that being in this campaign is now a bit of a mark that you’re a true part of Aussie culture for celebrities in this country.”
Fans will be able to see this iconic trio in action on television, phone and computer screens alongside compelling outdoor creative from October 13.
Client: Uber Eats
Head of Marketing, APAC – Georgie Jeffreys
Brand and Campaigns Lead, ANZ – Rebecca Kemp
Social Marketing Lead, ANZ – Tim Broxup
Marketing Manager NZ – Caylie Honeycombe
Marketing Associate ANZ – Josh Pickstone
Agency: Special Group
Executive Creative Directors – Tom Martin & Julian Schreiber
Creative Directors – Jack Nunn & Nils Eberhardt
CEO – Lindsey Evans
Managing Director – Cade Heyde
Planning Director– Celia Garforth
Team Lead – Tori Lopez
Account Manager – Stephanie Wilkinson
Executive On-Screen Producer – Christina Wilmot and Paul Johnson
Casting Producer – Emily Stewart
Producer – Nick Lilley
Digital Producer – Sharon Gray
Senior Digital Creative – Jesse McLallen
Social Creative – Lachlan Stewart
Production Company: Sweetshop
Director: Nick Kelly
Executive Producer: Llew Griffiths
Managing Director: Edward Pontifex
Edit & Post Production: ARC EDIT
Editor: Drew Thompson
Editorial & Post Producer: Jessica Calvert
Colourist: Billy Wychgel
Flame Operator: Eugene Richards
Sound and mixing: Rumble
Social / BTS production: Brightwork
Producer/Director: Cameron D’Arcy
DOP: Michael Hegarty
Production Company: Louis & Co
Photographer: Mat Baker
Producer: Louis Molines
Retouching: The Bakery Retouching
Art department: Imogen Naylor
9 Comments
Ouch! That’s super embarrassing. What a set-up! And all to support an excruciating pun. Either Barnsey & Farnham are consummate professionals or incredibly hungry for money (excruciating pun). A tip for the creatives: some ideas should be torn up and binned. It really takes some chutzpah to push rubbish like this through to the point where a film crew descend on a location to bring something so cringeworthy to life.
I hate this line:
“The latest creative celebrates iconic and unexpected Australian combinations. Our choice of talent reflects the broad demographic of Uber Eats users and their diverse interests.”
Because Do is not a white male, we are celebrating diversity???
Um, maybe ‘unexpected’ means a guy not known as a musician paired up with two famous musicians? It’s called a comedic foil. Stop fishing for a diversity rant where there’s none to be found.
“Talent reflects the broad demographic of Uber Eats users”….
This line is not referring to non muso + muso being unexpected or funny. It’s more explicitly about demographics.
We don’t expect or need to pretend the ad is mirroring Australian society – but lines like that in press releases are cringeworthy.
Special idea, special acting, special price tag. Just special all round really.
This whole using famous people to spruke Uber eats is so unimaginative it’s not funny. This particular execution is quite boring. Astonished it took an army to produce something most people will roll their eyes over.
i dont really get their points, anyway, it looks like should be quite fun, not sure whether em’ the only one lmao
Funny. Nice one
I liked the advert thought it was fun!! I do not support Uber at all no rides, food or anything Uber!! It would not make me change my mind!! But I liked the creativity the racial mix ( politically incorrect) but loved the Aussie rainbow mix of Aussie English Pom and Vietnamese !! Overall I liked it and the end anh’s your the voice!!