Bankwest offers ‘Interesting Rate’ to interesting people, in campaign via Bear Meets Eagle on Fire

September 4 2026, 7:40 am | BY Lynchy | No Comments

Known for focusing on the idiosyncratic things people would rather spend their time on than banking, Bankwest has launched “Interesting Rates”. The campaign, via Bear Meets Eagle on Fire, highlights a special 11.50% p.a savings interest rate that can be won by people with specific attributes.

 

The promotion continues Bankwest’s unconventional approach and is designed to draw attention to its competitive, everyday savings rate of 5.75% p.a. – which is available to everyone.

The first burst of “Interesting Rates” requires participants to ‘be into’ double denim, fond of rhinestones, and be somewhat argumentative. Two, equally playful and niche rounds of ‘Interesting Rates%’ will follow in October and November.

Says Rachel Aikin, GM Customer Marketing and Communications: “For a lucky few there’s an epic promotional rate up for grabs, but at the heart of the campaign is Bankwest Easy Saver, with a competitive 5.75% introductory rate, and the flexibility and access customers want from a digital savings account.”

Says Micah Walker, Chief Creative Officer, BMEOF: “It’s rare to find a brand that’s so willing to try and do things differently. ‘Interesting Rates’ is just another example of Bankwest understanding the power of that approach and backing an idea that might’ve seemed a bit crazy at first.”

Client: Bankwest
Creative Agency: Bear Meets Eagle On Fire
Media Agency: EssenceMediacom

Production Company: Revolver
Director: Matt Devine
Managing Director/ Co-Owner: Michael Ritchie
Executive Producer/ Partner: Pip Smart
Executive Producer / Producer: Caroline Kruck
Director of Photography: Stefan Duscio
Production Designer: Octavia Spartels
Stylist: Olivia Simpson
Hair & Makeup: Anastasia Pappas
Casting: Mullinars
Casting Director: Allison Meadows
Editorial: Glue Society Studios
Editor: Luke Crethar
Post Production: Heckler
Co-Founder / Executive Creative Director: Jamie Watson
Executive Producer: Amy Jarman
Colourist: Ben Eagleton
Sound House: Rumble Studios
Sound Designer: Daniel William
Executive Producer: Michael Gie
Music Supervision: Trailer Media
Music Supervisor: Anton Trailer