Bailey Smith and his iconic mullet visit the barbershop in CoinSpot’s new campaign via TRP

Professional footy player Bailey Smith shines in CoinSpot’s latest campaign via TRP.

 

The spot sees Smith at a barbershop, having his iconic blonde locks tended to. In a surprising turn, Smith’s hair pays for its own haircut using the CoinSpot Mastercard.

Says Ray Osthmuller, head of marketing at CoinSpot: “With Bailey and his unmistakable mullet, we wanted to make more than just a statement about crypto, but prompt you to rethink how you can spend it. The CoinSpot Mastercard seamlessly bridges crypto and everyday life and the goal was to creatively portray that.”

Says Kyle Ross, head of strategy at TRP: “Everybody thinks they know crypto. But they’re shocked to learn you can use your crypto like cash with the CoinSpot MasterCard. This campaign brings that surprise to life in a distinctly memorable way.”

The campaign is currently live across subscription-video-on-demand and social media.

Client: CoinSpot 

Advertising Agency: TRP
Ian Ross: Managing Director
Kyle Ross: Head of Strategy
Tom Markovich: Head of Studio
John Fazio: Senior Copywriter
Fraser Ross: Account Director
Margaret Hooper: Producer  

Production Company: Poppet
Director: Josh Logue
Executive Producer: Nat Taylor
Producer: Elizabeth Malcher
DOP: Mike Roberts
Location: King’s Domain Barbershop
Edit: Josh Logue
VFX & Online: Damian Dunne
Music & Sound: Heckler Sound
Executive Producer: Bonnie Law
Composer: Johnny Green
Sound Designer: Dave Robertson
Grade: Elvis Colour