Baiada appoints M&C Saatchi as social agency to handle social activity for Lilydale and Steggles

M&C Saatchi grows its remit with Baiada by being appointed social agency, responsible for managing all Lilydale and Steggles social activity.

Says Yash Gandhi, head of marketing, Baiada: “We’re on a mission to accelerate brand growth. M&C Saatchi, as our lead creative agency is well placed to integrate social as part of their remit to give us a holistic creative solution.”’

Gandhi was recently announced at sixth position in the CMO50 list for 2022. The appointment further strengthens the relationship between M&C Saatchi and Baiada, having been the lead creative agency for the brand since 2009.

Says Sian Cook, managing director, M&C Saatchi: “Baiada are a brilliant and longstanding partner we’re proud to have created lots of great work with. So, we’re thrilled to extend that partnership and supercharge social for Steggles and Lilydale.”

The appointment by Baiada further builds on M&C Saatchi’s social portfolio, having been appointed Woolworths’ paid social agency in July. The agency also recently took home the B&T Award for Best Content Marketing Strategy for Minderoo ‘Thrive by Five’.