Yelloe by Gravia, the creative arm of Gravia Media, is thrilled to announce the signing of Bae Juice.
As a result of the appointment, the agency will lead strategy, creative and media for Bae Juice who are about to launch into nearly 1000 Woolworth’s stores nationally after signing an exclusive distribution deal with the supermarket giant.
Says Tim O’Sullivan, MD of Bae Juice: “For us drawing on Andrew’s retail experience, and Grant’s experience working inside the major media networks it was a no-brainer. Both will be working directly with Liam and myself.
“We have extremely impressed with Yelloe’s strategic smarts and creative ambition, and overall approach for success. We know Yelloe will be true business partners for Bae Juice and we look forward to working with the talented team for years to come.”
Says Andrew Shostak, MD, of Yelloe: “We have been working with Tim and Liam since the start of the year and we are excited to formalise our partnership as they are about to go through such an exciting phase of growth in the market place.”
Says Grant Allen of Gravia: “These guys are just so impressive. They are doing things uniquely their own way and enjoying the success. Our job of making sure people hear what they have to say is going to be fun and rewarding. I also personally find the product very helpful!!!”
The win follows more success for Yelloe, also winning Reflex Paper, Fort Knox Self Storage and Spacetalk Watches earlier this year.