AZK Media appoints Kathryn Goater as Senior Account Director
Award-winning B2B technology PR and marketing agency AZK Media has today announced the appointment of multi-award-winning communications strategist Kathryn Goater (above left) as Senior Account Director, further strengthening the agency’s senior leadership team as demand for strategic communications, AI visibility and technology public relations continues to accelerate across Asia-Pacific.
Goater brings more than three decades of experience spanning journalism and public relations. Throughout her career she has worked with leading global technology companies, high-growth innovators and enterprise organisations, helping brands build market leadership through integrated communications, thought leadership and executive profiling.
Her appointment reflects AZK Media’s continued investment in senior talent, ensuring every client benefits from experienced communications professionals with deep industry expertise.
Goater’s appointment comes as AZK Media continues a period of significant growth, having rapidly expanded its client roster over the past 12 months. The agency has experienced strong demand from organisations seeking senior strategic communications support as the rapid adoption of AI transforms how brands build visibility, authority and trust in the market.
As earned media increasingly influences AI-generated search results and digital discovery, organisations are placing greater emphasis on credible third-party validation, executive thought leadership and reputation-building communications programs. AZK Media’s continued growth has been driven by this shift, with recent client wins including Leap Event Technology, Tuned Global, Annexa, The Australian Loyalty Association and ConnectOS, alongside a growing portfolio of technology and B2B organisations across Australia and Asia-Pacific.
“We’re delighted to welcome Kathryn to AZK Media,” says AZK Media Managing Director Azadeh Williams (centre). “Kathryn brings an exceptional combination of strategic communications expertise, media experience and commercial understanding. She has built a reputation for delivering meaningful business outcomes for technology companies, and her ability to translate complex innovations into compelling stories makes her an outstanding addition to our leadership team.
“As organisations increasingly compete for visibility across traditional media, digital channels and AI-powered search platforms, clients need experienced strategic advisors who understand how to build authority and influence. Kathryn’s appointment further strengthens our ability to deliver exactly that.”
A strategic operator, trusted advisor and media relations specialist with deep expertise across technology, cybersecurity, SaaS, professional services, corporate communications and government relations, Goater is the former Co-Founder and PR Director of Media-Wize, Account Director at Recognition PR & Marketing and Senior Consultant at BENCH PR.
Her client experience spans leading local and global organisations including Tesserent (now Cyber Solutions by Thales), Zetaris, AUSCERT, SAP Concur, Deloitte, SugarCRM, Fluent Commerce, Vend, Logicalis, CreditorWatch, LogicMonitor, Latrobe Health Services, CIM and NASA Mission Discovery Australia, as well as numerous startups, scale-ups and enterprise organisations across Australia and international markets.
Throughout her career Goater has worked closely with founders, CEOs and senior executives, developing thought leadership platforms, media training programs and executive profiling strategies that position organisations and their leaders as trusted industry voices.
Her work has earned national and international recognition, including a United Nations Award for Excellence in Public Relations, a CommsCon Award-winning campaign with Code Like a Girl and multiple Samsung Australian IT Journalism Award finalist campaigns with AUSCERT and Tesserent.
AZK Media Business Director Wayne Williams (right) said Goater’s appointment marks another important milestone in the agency’s growth strategy: “Technology companies today need far more than media coverage. They need strategic communications partners who understand how to build credibility, generate inbound demand and position executives as industry leaders.
“Kathryn’s extensive agency experience, award-winning track record and deep understanding of the technology sector complement our team of former journalists and senior communications specialists, allowing us to continue delivering exceptional outcomes for technology companies expanding throughout Australia, New Zealand and the wider Asia-Pacific region.”
As Senior Account Director, Goater will lead strategic client programs, mentor account teams and work closely with clients to develop integrated communications strategies that build reputation, increase market visibility and support commercial growth.
Says Goater: “I’m excited to be joining AZK Media at such an important time for both the agency and the technology sector.
“Technology companies are operating in an increasingly competitive environment where trust, credibility and visibility have never been more important. Throughout my career I’ve seen firsthand how strategic communications can transform organisations, build market leadership and create lasting business value.
“AZK Media has built an outstanding reputation for helping innovative organisations tell their stories with impact, and I’m looking forward to working alongside such a talented team to help our clients achieve ambitious growth across the region.”
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