Save African Rhino Foundation teams up with Rare Perth to create pro-extinction campaign
A rhinoceros without its horn is no longer a rhinoceros. That’s the unsettling truth at the heart of a new campaign fr…
Author Archives: Ricki Green
Rexona tackles body odour taboos in new Whole Body Deodorant campaign via Mindshare
Rexona is unapologetically redefining the deodorant category by launching a new whole body deodorant. Talking to Aussi…
Mid-weight creatives invited to refresh their folios at Youngbloods VIC x Creative Natives ‘Port of Folio’ event this Thursday, July 17
Youngbloods VIC is partnering up with recruitment agency Creative Natives to host ‘Port of Folio’, a one-nig…
Bestads Best of the Week Reviewed by Samira Ansari, Chief Creative Officer, Ogilvy New York
Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative …
Youfoodz launches new ‘Real food for the real world’ campaign via Saatchi & Saatchi Australia
Youfoodz has launched its new brand platform ‘Real food for the real world’, in its first campaign created i…
Type Directors Club’s Carol Wahler Transitions to Executive Director Emeritus; Artist, designer, educator Joe Newton joins as Executive Director
As part of the succession plan at the Type Directors Club, the organisation has today announced the transition of Carol …
IMAA backs ACCC call for urgent regulatory reform on digital media and ad platforms
The Independent Media Agencies of Australia (IMAA), Australia’s national industry body representing independent media …
OLAY reframes the mirror in newly launched ‘Hello Better Me’ brand platform via PG One
OLAY has launched a major brand restage in Australia and New Zealand with the rollout of its new campaign Hello Better M…
Humour and heart win over Aussies in TRA’s Favourite Ads – H+Co’s Allianz spot ranks in at #1
Australia’s favourite ads are winning hearts and attention through emotional storytelling and humour, but brand attrib…
Bench Media bolsters leadership lineup and announces raft of new hires
Following a slew of new business wins, independent full-service media agency Bench Media has announced two promotions to…