Australia’s new disability-inclusive employment platform “the Field” launches via whiteGREY

Australia’s new disability-inclusive employment platform “the Field” launches via whiteGREY

“The Field”, Australia’s new disability-inclusive employment platform built by, and for, people with disability has launched.  Creative technology agency, whiteGREY has led the Field’s launch creative, strategy and content creation across TV, digital and social platforms.


The launch campaign commences with social assets, TVCs, outdoor and further digital assets will be in market early-2023. This campaign is the first to market since whiteGREY was appointed as the Field’s creative agency of record earlier this year, following a highly contested pitch. The TVCs will launch soon.

Magdalina Triantafyllidis, managing director, whiteGREY Melbourne said her team were honoured to work on, and learn from, a business that aims to change the lives of people with disability seeking employment; plus have the opportunity to work alongside Australian of the Year, Dylan Alcott AM, (who co-founded the business), a person with values, integrity and the pursuit of a more equitable society at his core: “Sometimes in your career an agency gets to work for an organisation with purpose, such is the work we are doing for the Field.  The collaborative nature of our client relationship is phenomenal and I can proudly say whiteGREY has evolved as an organisation and become more mindful of the challenges people with disability face when seeking employment.

“Diversity and inclusion have always been part of our agency’s DNA, but our pledge to be inclusive feels all the more authentic now we are working with Dylan and his team.  We are proud to say whiteGREY will be a ‘First on Field’ foundation client for the Field and we look forward to welcoming our first team member found via the platform.”

Says Joe Hill, executive creative director Melbourne, whiteGREY: “The creative process has been unique.  It’s been heavily consultative, with inclusivity at its centre.  The Field has a lovely philosophy of calling-in not calling people out.  People with lived experiences have been key decision makers and valuable consultants throughout the process and our creative ideas have been largely generated directly from the experiences shared with us.

“We can’t wait to see the work in market over the coming months.”

Says Martin Alcott, co-founder, The Field: “whiteGREY’s passion, energy, diversity and respect was evident during the pitch process and was exactly what attracted us to the team.  We are looking forward to seeing the campaign in market and achieving our goal of ensuring the Field has a positive impact on Australia’s employment market.

“Thank you to the Field’s Associates and Consultants who shared their time, experiences and kindly nudged us, with a special mention to Scott Harris who heavily inspired one of the scripts directly through his lived experience.”

The Field: Including Associates and Consultants
Ben Pettingill – Lead Consultant
Penelope Bunn – Inclusion Coach
Andrew Negrelli – Associate
Mike Rolls – Associate
Bianca Bassett – Senior Consultant
Joel Emmett – Junior Graphic Designer

Scott Harris – Associate 
Rhys Baxter – Customer Support
Lisa Chaffey – Chief of staff
Kate Naess – Senior Consultant
Rory Douglas – Associate
Ollie Hunter – Associate
Bryce Pac – Associate
Travis Zimmer – Associate
Zander Blanden – Associate
Co-Founder & Marketing Director: Martin Alcott
Marketing Manager: Courtney Mahon
Manager Content Delivery: Harriette Balden
Sayers: Callum Walden and Justin Papps

Creative Agency: whiteGREY
Managing Director: Magdalina Triantafyllidis
Strategy: Nomfundo Msomi
Group Account Director: Anusha Subeathar
Account Manager: Roxanna Dobraszkiewicz
Executive Creative Director: Joe Hill
Art Director: Izzi McGrath
Copywriter: Mads Catanese
Designer: Celia Mance
Creative Consultant: Scott Nolan
Integrated Producer: Sean Ascroft

Production Company: Good Oil Films  
Director: Tom Campbell
Executive Producer/Partner: Sam Long
Executive Producer: Simon Thomas
Producer: Jackie Adler
DOP: Max Walter
Talent: Ned Brewer-Maiga, Othman Alturkistani, Deborah Roach and Emma Myers
Edit Faciility: Arc Edit – Melbourne
Producer: Winnie O’Neill
Editor: Phoebe Taylor
After Effects: Ben Allen
Sound Design 1: Massive Music
Producer: Georgia Yuncken
V/O: Chloe Hayden
Sound Design 2: Smith & Western
Producer: Dan Higson
Sound Design 3: Risk Studios Melbourne
Producer: Beck Lewis

Production Company: Sedona Productions
Photographer: Nick Dale
Executive Producer: Cinnamon Darvall