Australia’s first Cannes Lions shortlists: VML Sydney leads the Aussie agency pack with eight

June 20 2026, 7:35 pm | BY Ricki Green | No Comments
Australia’s first Cannes Lions shortlists: VML Sydney leads the Aussie agency pack with eight

Cannes Lions has released the first shortlists across Audio & Radio, Creative B2B, Creative Brand, Health & Wellness, Outdoor, Pharma, and Print & Publishing.

 

Australia has picked up a total of 14 shortlists across the Cannes Lions categories.

VML Sydney leads the way with eight shortlists, all earned in Health & Wellness for 1001 Optometry’s “Magnif-Eye”. TBWA\Sydney follows with two shortlists across the Health & Wellness and Outdoor categories for mycar Tyre & Auto’s “The Sunburnt Car”, while Supermassive and Musicians Making a Difference also picked up two shortlists in Audio & Radio. Clemenger BBDO Melbourne and M+C Saatchi Australia round out the tally with one shortlist each.

Health & Wellness Lions

VML Sydney for 1001 Optometry’s “Magnif-Eye” (x8)
TBWA\Sydney for mycar Tyre & Auto’s “The Sunburnt Car”
Total shortlists: 96

Audio & Radio Lions

Supermassive and Musicians Making a Difference for Musicians Making a Difference “Futures” (x2)
M+C Saatchi Australia for Lifeblood “Unlikely Version”
Total shortlists: 51

Outdoor Lions

TBWA\Sydney for mycar Tyre & Auto’s “The Sunburnt Car”
Total shortlists: 135

Print & Publishing Lions

Clemenger BBDO Melbourne for Reform Political Advertising’s “The Misleading Times”
Total shortlists: 56

Australia was not shortlisted in Creative B2B, Creative Brand or Pharma.

DOWNLOAD THE AUDIO & RADIO LIONS SHORTLIST

DOWNLOAD THE CREATIVE B2B LIONS SHORTLIST

DOWNLOAD THE CREATIVE BRAND LIONS SHORTLIST

DOWNLOAD THE HEALTH & WELLNESS LIONS SHORTLIST

DOWNLOAD THE OUTDOOR LIONS SHORTLIST

DOWNLOAD THE PHARMA LION SHORTLIST

DOWNLOAD THE PRINT & PUBLISHING LIONS SHORTLIST

 

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