Australia just missed out on yet another Grand Prix at Cannes, this time the big one, the Film Lions, with the Carlton Draught ‘Big Ad’ via George Patterson Y&R, Melbourne beaten by the Guinness ‘Noitulove’ spot via AMV/BBDO, London. Big Ad scored Australia’s only Gold Lion, one of only 12 handed out on the night. Australia scored six Bronze Lions, with Publicis Mojo Sydney leading the way with three: Nike ‘Reincarnate’, Nike ‘Maureen’ and Wateraid Australia ‘Blackwater Springs’. Bronze Lions also went to Olympus ‘Laksa’ via Saatchi & Saatchi, Sydney, McDonald’s ‘Inner Child’ via Leo Burnett Sydney and the Lynxjet campaign via Lowe Hunt Sydney.
New Zealand had a disappointing final night, with only two Bronze Lions, one for Land Transport NZ ‘High Rise’ via Clemenger BBDO Wellington and Auckland City Mission ‘Pavement’ via Publicis Mojo, Auckland.
Regionally, Thailand did well, scoring two Gold Lions, one for Smooth-E ‘Love Story’ via JEH United, Bangkok and Bangkok Insurance via Creative Juice\GI Bangkok.