Australian media personality Sophie Monk fronts Jimmy Brings’ first TV campaign via Paper Moose


Jimmy Brings has launched a campaign via Paper Moose spreading the word of its 30-minute alcohol delivery service, right when social distancing Aussies are making fewer trips to the bottleshop.


Partnering with Australian media personality Sophie Monk, the spots explore the quirky side of lockdown life, and how time is getting harder to judge as the days and weeks pass by. Viewers see Monk order on the app and get back to what she was doing – solo yoga practice, getting crafty with food and prepping for a video conference date – with Jimmy Brings arriving well before she expects it.

The theme of lockdown was all too familiar to the team at Paper Moose, who needed to brainstorm the brief remotely and move into production mid pandemic.

Says Nick Hunter, ECD at Paper Moose: “Turning a campaign around in two weeks is normally a challenge, but during Covid it’s an even bigger one. It was great having the agility to work with Sophie and the team Jimmy Brings to quickly bring to life this fun, quirky reflection of our iso lives. We jumped at the opportunity to work with Jimmy Brings again – their brand has such a great sense of humour.”

Says Nicole Hofstadter, producer at Paper Moose: “Being a hybrid advertising-production agency we were able to seamlessly move from creative through to in-house post-production, while also keeping numbers on set minimal. It was a dynamic and challenging effort, to pull off a high calibre production with a limited crew. I’m really proud of what we were able to achieve.”

The campaign represents a move towards more traditional advertising for Jimmy Brings, with its first TVCs.

Says Jamie Gagliardi, head of marketing at Jimmy Brings: “We’re proud to be working with Paper Moose to reach a new audience in our first ever integrated television and digital campaign. With more Australians at home, television felt like a natural progression to raise awareness for our service. Sophie Monk was the obvious choice to represent us – she’s cheeky, entertaining and has a wicked sense of humour, all captured by the hardworking team at Paper Moose who worked wonders within Covid-19 limitations.”

Client: Jimmy Brings
Head of Marketing: Jamie Gagliardi
Social Media & Content Manager: Jennifer Mackie
Creative & Production Agency: Paper Moose
Executive Creative Director: Nick Hunter
Copywriters: Jazz Twemlow, Kate Holdsworth
Business Development: Charlotte Meldrum-Hanna
Producer: Nicole Hofstadter
Director: Harrison Woodhead
DOP: Dimitri Zaunders
Editor: Oliver Trauth-Goik
Grade: Yanni Kronenberg
Sound Engineer: Luke Stacey
Doorbell Engineer: Rob Hughes
Graphic Designer Leonardo Miranda