Australian Government Promotes Recycling With ‘ReMade in Australia’ Platform via The Monkeys
Encouraging all Australians to continue their recycling efforts, The Australian Government has launched ‘ReMade in Australia’, a platform to highlight that recycled waste is an incredibly valuable resource, created by The Monkeys, part of Accenture Interactive.
‘ReMade in Australia’ showcases just some of the inventive products that are manufactured in Australia from recycled material – from roads and infrastructure to sunglasses and home furnishings, there are hundreds of products created from Australian recycled materials.
The ‘ReMade in Australia’ campaign was launched by Prime Minister Scott Morrison and Minister for the Environment Sussan Ley in Sydney this month and includes creative executions on broadcast television, cinema, radio, OOH, print and across social.
Says a spokesperson from the Department of Agriculture Water & Environment: “The aim of ‘ReMade in Australia’ is to create a campaign message that really cuts through the clutter. Something that is bold and unexpected, that showcases the amazing innovation in recycling and remaking products right here in Australia, achieved with government assistance.”
Says Mark Green, co-founder and group CEO, The Monkeys: “The ‘ReMade in Australia’ campaign invites Australian industry, retailers and consumers to all get involved in helping Australians to choose products that have been made from recycled material right here in Australia. It’s a great message.”
To view The Australian Government’s ‘ReMade in Australia’ campaign visit:
https://www.awe.gov.au/remadeinaustralia/resources
Client: The Australian Government
The Department of Agriculture Water & Environment Campaign Manager: Alicia Goldsworthy
Creative Agency: The Monkeys
Co-founder & Group CEO: Mark Green
Co-founder & Group Chief Creative Officer: Scott Nowell
Senior Art Director: Jake Rusznyak
Senior Copywriter: Dennis Koutoulegenis
Creative Team: Harry Boothman, Brett Edwards & Jon Burden
Producers: Jade Rodriguez, Clinton Bell & Tamara Wohl
Business Mgt: Jamie Clift, Katie Wong-Hee, Earth Luechaikajohnpan & Rachael Flanagan
Business Strategy Director: Kit Lansdell
Production Company: Revolver
Director: The Glue Society
DOP: Dale Bremner
Managing Director & Co-Owner: Michael Ritchie
Executive Producer/Partner: Pip Smart
Executive Producer: Jasmin Helliar
Producer: Max Horn
Post Production: The Glue Society
Sound: Squeak E. Clean Studios
Photographers:
Road & Sunglasses: Nick Bowers @ Photoplay
Playground: Jesse Smith
Athletics Track: Adrian Lander
Boardwalk: Paul Pichugin
Retouching: Cream Studios
14 Comments
OOH executions are a bit bland though… Why not use the visuals or typography from the video?
The posters are obviously rubbish.
Love the film, it’s indeed a load of rubbish.
Our government is good at is recycling covid
Not very creative.
Wunderman needs to be remade too. Can you do that?
This is RUBBISH!!! 🤛
I like it, but why did we get a rubbish English VO guy?
Perhaps the “voiceover guy” is speaking actual Australian and not some confected internet accented non-language? The late great Brian Henderson spoke “proper Australian”, not what I hear a lot of today.
I am heartened to see some positive news about how we live and what we are doing with the waste we produce. Better than hearing whingers saying over and over again that we are doing nothing! Keep up the good work!
When will farmers have access to recycled fence posts, definitely a commercial opportunity for a load of rubbish
The advert is incorrect. It portrays the message ‘everything is fine – keep using as much plastic as you want everyone!’.
A large quantity of plastic is not recycled.
The correct message –
Reduce. Reuse. Recycle.
Been making useful products from recycled plastic,have contacted dwelp trying to get backing to grow business….no one seems interested!!!
I think this is excellent direction.
So we can find and buy. Can we have a directory of plastic recycle product makers or product with contacts to buy.
Make it easy for Australins to do the right thing and buy re-made products.
With Google it is impossible to find and our businesses should not US multinational to advertise.
Thank you.
Nevill