Australian Eggs launches new integrated campaign via Banjo Advertising and Flint


Screen Shot 2018-09-04 at 8.44.45 am.jpgProduction company Flint along with director/photographer Jon Bader has helped highlight the universal appeal of the humble egg with a new campaign covering TV, outdoor, social and digital channels.

Banjo approached Flint to produce the spots which focus on the many ways an egg can be used to create a variety of dishes. With his food credentials, Bader was the natural choice to seamlessly move between directing the TV spots and shooting the stills.

The aim was to elevate the ubiquitous ingredient from simply a breakfast item to have appetite appeal at anytime of the day and anytime of your life. The centrepiece of the campaign is three 30sec TV spots that feature people at all stages of their lives cooking and enjoying eggs whilst showcasing multiple recipe ideas through the use of quick cuts and closeup food cinematography.

Agency: Banjo Advertising

Managing Partner: Andrew Varasdi

Creative Partner: Bruce Matchett

Senior Copywriter: Laurence Cronin

Art director: David Jones-Hawke

Copywriter: Serge Ozegovic

Group Account Manager: Smita Yagnik

Account Manager:  Alexandra Sherbon

Senior Broadcast Producer: George Saada

Production Company: FLINT SYDNEY

Director: Jon Bader

Producer: Renae Begent

DOP: Jon Bader/ JP White

Camera Op. Jason Paul White

Stills: Jon Bader

Editor: Brad Hurt

Post Production: White Chocolate

Sound: Song Zu

Sound Designer: Abby Sie & Alex Mills

Music: Ben Lam

Client: Australian Eggs

CEO and Managing Director: Rowan

Marketing & Communications Manager: Frances Jewell