Australian director Fiona McGee shoots annual Christmas spot for Three via Boys+Girls, Ireland

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Australian-based director Fiona McGee has recently shot the annual Christmas campaign for Three Mobile entitled ‘Everyone’s a kid at Christmas’ through Boys+Girls Ireland.


Three wanted to celebrate the fact that although this Christmas may be different, some traditions will never change. Christmas trees will be decorated, presents will be wrapped and families will continue to make Christmas memories, be they in person or virtually.

Says Aislinn O’Connor, director of marketing, Three Ireland and Three UK: “At Three, we understand the power of connection in sharing special moments with loved ones near and far, especially at Christmas. As we face a different Christmas, we know our customers will rely on our network more than ever in helping them stay connected to those who matter most. We want to wish our customers a very Merry Christmas, from our network to theirs.”

Says Kris Clarkin, creative director, Boys+Girls: “As an agency, we get really excited about making Christmas ads and the one thing we were keen to do this year was to bring a little magic and nostalgia to Irish TV screens. We worked closely with director, Fiona McGee of Arts&Sciences, to bring the spot to life. Fiona was fantastic to collaborate with and even though the whole shoot was done remotely, it felt like we were all part of the one team.”

Client: Three
Head of Brand and Marketing Communications: Aislinn O Connor
Marketing Manager: Ann Marie O Brien
Marketing Executive: Niamh Chambers

Agency: Boys+Girls Ireland
Executive Creative Director: Rory Hamilton
Creative Director: Kris Clarkin
Copywriter: Georgia Murphy
Art Director: Zoe Perrin
Senior Producer: Sarah Chadwick
Business Director: Sarah Sherry
Senior Account Manager: Jess Stokes
Senior Planner: Jack Murphy

Director: Fiona McGee
Production Co: Arts & Sciences
Production Partner Sydney: Good Oil
Executive Producer: James Bland
Producer: Claire Richards
DOP: Geoffrey Simpson
Post Production
Edit- Arc Sydney/ David Whittaker
Post Production- Windmill Lane
Post Producer: Jess Felton
Grade: Matt Branton
Flame: John Kennedy
Sound: Mutiny/ Mark Richards
Music: This years love – Written by David Gray. Performed by Christian Reindl and Jess Thristan