Australian Cyber Security Centre launches new campaign via The Shannon Company

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The Australian Cyber Security Centre has launched a new campaign entitled ‘Confessions of a Cybercriminal’, created by The Shannon Company, for Stay Smart Online Week (7 to 13 October).


The campaign urges Australians to “reverse the threat” by taking simple steps to protect their privacy, personal information and business.

The campaign for the Australian Cyber Security Centre and features a series of short clips featuring a reformed cybercriminal who shares how easy it is to steal your identity, money and personal details. Each scenario gives simple steps you can take to ‘reverse the threat’ of cybercrime.

View the short clips below:

View the ‘Set your social media to private’ clip

View the ‘Create better passwords’ clip

View the ‘Spot an online scam’ clip

The Shannon Company is the force behind insightful behavioural change campaigns like Foxes in the henhouse (Industry Superfunds), Homecomings (Worksafe), Respect Women: Call it out (Respect Victoria) and Laugh Without Leaking (Continence Foundation of Australia).

Says Michael Daddo, behaviour change partner, The Shannon Company: “Most Australians, regardless of age, education or broader demographic background, share the complacent belief that ‘it doesn’t happen to people like me’. The challenge was, how do we get everyone to proactively and ongoingly take simple steps to stay safe online?

“Confessions of a cybercriminal shows the plans, the schemes and the sophisticated methods that cyber crims are today using to target people. Taking appropriate steps to improve your security online is actually quite simple.”

To complement the short clips being rolled out this week across TV and digital media platforms, The Shannon Company created a suite of static ads, posters, postcards, social media graphics and Stay Smart Online fact sheets for schools and business.

View the campaign hub

Australian Cyber Security Centre launches new campaign via The Shannon Company