Leo, VML, Howatson+Company and Bear Meets Eagle On Fire lead Australia’s haul of two Gold, two Silver and six Bronze at The One Show 2026
The One Club for Creativity announced the winners of its coveted 2026 One Show Pencil and Merit awards from 57 countries with Australian agencies including Leo Australia, VML Sydney, Howatson+Company Sydney and Bear Meets Eagle On Fire among those recognised, picking up two Gold Pencils, two Silver Pencils and six Bronze Pencils.
Announcement of Pencil and Merit winners was made in advance of tomorrow night’s conclusion of Creative Week 2026 at The One Show 2026 gala awards ceremony in New York hosted by comedian and actor Leslie Jones, where Best of Show, Best of Discipline, special awards, and “of the Year” honors will be unveiled.
Australian Pencil Winners:
Gold
- • Leo Australia was awarded two Gold Pencils, both working with Le Polish Bureau, OMD Sydney, and Hogarth Sydney “Haven” for Suncorp Insurance in Creative Use of Data, Data-Driven Personalization
- • Leo Australia was awarded two Gold Pencils, both working with Le Polish Bureau, OMD Sydney, and Hogarth Sydney “Haven” for Suncorp Insurance in Creative Use of Technology, Creative Use of Data
Silver
- • Howatson+Company Sydney with IPG Mediabrands Sydney and Scoundrel Sydney “If You Can Take It, It’s Yours” for Selleys – Dulux Group in The Indies, Print & Out of Home
- • VML Sydney with Wavemaker Sydney and Burson Sydney “The Hidden Eye Test” for 1001 Optometry in Health & Wellness, Out of Home
Bronze
- • Bear Meets Eagle On Fire with Mathematic Studio Paris and Revolver “The Girl & Ghost” for Telstra in The Indies, Craft – Animation/Motion Design
- • Bear Meets Eagle On Fire with ARC and Smuggler London “Villains” for Telstra in The Indies, Craft – Use of Humor
- • VML Sydney with Wavemaker Sydney and Burson Sydney “The Hidden Eye Test” for 1001 Optometry in Direct Marketing, Out of Home – Billboards & Transit
- • VML Sydney with Wavemaker Sydney and Burson Sydney “The Hidden Eye Test” for 1001 Optometry in Direct Marketing, Craft – Art Direction
- • VML Sydney with Wavemaker Sydney and Burson Sydney “The Hidden Eye Test” for 1001 Optometry in Out of Home, Craft – Use of Technology
- • Leo Australia with Le Polish Bureau, OMD Sydney, and Hogarth Sydney “Haven” for Suncorp Insurance, Creative Use of Data, Data for Good
DOWNLOAD THE FULL LIST OF PENCIL AND MERIT WINNERS
Agencies in New Zealand were awarded two Bronze Pencils, and eight Merits.
Bronze
- • Motion Sickness Auckland “The Best Place In The World To Have Herpes” for New Zealand Herpes Foundation in The Indies, Creative Effectiveness
- • Special Auckland “New Zealand’s Little Helper” for Greyhounds As Pets in Print & Promotional, Brand Partnerships
Globally, Ogilvy Singapore led the world in 2026 One Show Gold Pencil wins with nine, all for “Vaseline Verified” on behalf of Vaseline, working with Ogilvy South Africa Cape Town, Ogilvy UK London and Ogilvy New York.
Three agencies — LePub México México City, Rethink Toronto, and Uncommon Creative Studio London — had seven Golds each, followed by McCann Paris and Omnicom Chicago with six each, Apple Cupertino and VML New York with five each, and Publicis Conseil Paris and Serviceplan Germany Munich with four each.
A showcase of all 2026 One Show Pencil and Merits winners can be viewed here.
Entries were received from 69 countries this year. The esteemed 2026 One Show global jury awarded agencies, studios, brands, production companies, and designers in 57 countries with 132 Gold Pencils, 162 Silvers, 296 Bronze, and 747 Merits.
The One Show 2025 Global Creative Rankings will be announced on May 18, 2026.
Register for FREE HERE and receive the Campaign Brief Daily Bulletin and/or the global Best Ads Best of the Week Bulletin. Subscribe to Campaign Brief Magazine.
#More Creative News #No paywalls #No annual membership fees
Subscribe to Portfolio & Reel for current listings of Australian and NZ ad agency and production company leadership and key personnel