Cannes Lions have released the shortlist for Cannes Brand Experience & Activation Lions. Australia has picked up six finalists in the category led by Howatson+Company and Ogilvy Australia.
Howatson+Company has scored two finalists for Matilda Bay ‘Rejected Ales’ and Ogilvy Australia has scored two finalist for KFC ‘Degustation’.
DDB Sydney has scored a finalist for Volkswagen Australia ‘The Ad Break Championship – GTI Hijack’ and CHEP Network has picked up a finalist for Samsung Galaxy ‘Performance Enhancing Music’.
There were 188 finalists in the category.