CHE Proximity leads the Australian agency pack with four finalists in the global ADC 98th Annual Awards. The announcement was made today by The One Club for Creativity, the world’s foremost non-profit organization celebrating creative excellence in advertising and design.
Entries for the ADC 98th Annual Awards were up 11% over last year, received from 48 countries. There are 708 finalists representing 34 countries. To download the complete list of ADC 98th Annual Awards finalists by discipline, please visit http://adcawards.org/downloads/finalists/2019ADC-Finalists.pdf.
CHE Proximity scored two finalists in Advertising for ”AutoAds” on behalf of carsales.com.au. It also has one finalist with FINCH for Velocity Frequent Flyer “The Earnbassadors” and one with IAG Sydney for IAG “Safety Hub”, both in Interactive.
Other ADC finalists from Australia are two in Motion/Film Craft by KAPWA with Bamm Bamm Wolfgang, both in Sydney, for TED-Ed “Accents”, one for R/GA Sydney for National Rugby League “Out for Blood” in Experiential Design, and one for Stuart Geddes Collingwood with National Gallery of Victoria and Matter of Sorts, both in Melbourne, for National Gallery of Victoria “The Field Revisited” in Publication Design.
The one finalist from New Zealand is Alt Group Auckland with Klim Type Foundry Wellington for Klim Type Foundry “There is no such thing as a New Zealand typeface” in Photography.
Globally, work receiving the most finalists spots are “Price On Our Lives” for March for Our Lives by McCann New York and “Pride Jersey” for AIG by TBWA\Hakuhodo Tokyo with nine each, followed by Apple “Welcome Home” by TBWA\Media Arts Lab Los Angeles with eight.
The One Club for Creativity awards shows each have their distinct focus. The ADC Annual Awards juries maintains its historical concentration as the champion for craft, design and innovation, while The One Show judges focus on creativity of ideas and quality of execution.
Reflecting the fast-growing use and importance of augmented reality and virtual reality in creative marketing programs, The One Club this year announced Snapchat as a sponsor of a pair of ADC 98th Annual Awards submission categories covering those areas: Interactive-AR/VR and Experiential Design-Digital Experiences. In addition, The One Club this year created new ADC Annual Awards subcategories for Snapchat single and campaign entries for posts, ads or campaigns utilizing the platform’s individual qualities and strengths.
This year’s winners will be announced at the ADC 98th Annual Awards Ceremony on May 6, 2019, 6:30 pm-12:00 am at Metropolitan West, 639 West 46th St., New York.
The awards ceremony is part of The One Club for Creativity’s Creative Week, May 6-10, 2019 in New York. The preeminent festival showcasing the intersection of advertising, innovation and creative thinking, Creative Week also includes The One Show over two nights, the dynamic Young Ones Education Festival, inspiring sessions with some of the biggest names in the industry at the Creative Summit and the exclusive Executive Creative Summit, open to a limited number of top-level leaders (founders, CCOs, managing partners).