Australia Post unveils new integrated Christmas campaign for 2018 via Y&R Melbourne
Australia Post has launched a new integrated campaign across TV, outdoor, digital and social channels via Y&R Melbourne.
The campaign focuses on the build-up preparations for Christmas and the role Australia Post plays in making delivery and collection services easier. Shipster, Australia Post’s free shipping membership service that launched last month is a feature within the campaign, along with Australia Post staff starring in videos delivering informational messages – sung in a choir to the tune of popular Christmas Carols.
Says Megan Hair, head of marketing, Australia Post: “Christmas is our busiest time of year so we wanted to focus our efforts entirely on our customers and our role within their lives. The creative work represents a great evolution of last year’s highly effective campaign and we’re thrilled with the results.”
Australia Post
Head of Consumer Marketing: Megan Hair
Brand and Advertising Partner: Cathie Connors
Agency: Y&R Melbourne
Chief Creative Officer: Paul Nagy
Executive Creative Director: Jake Barrow
Snr Art Director: Chris Schoolman
Snr Copywriter: Katie Britton
Planning Director: Mike Hyde
Senior Account Manager: David Gallo
Producer: Zoe Rixon
Production Company: Truce
Director: Nicholas Clifford
Producer: Jim Wright
Editor: Tom Lock, Alek Janev
Sound Engineer: Sam Hopgood
Content Director: Hamish MacGregor
Content Creative: Phon Vongdara
Media Agency: Dentsu Mitchell
6 Comments
Who keeps an esky on a table? No one. But the client needs it up high so we can all see the branding, which only makes people go “who keeps an esky on the table?” Stupid.
Ugh.
They are promoting it to desperately try and prove they still have a role on the Aus Post business. It is their only major client after all.
But for how long?
@monkey: maybe some marketers are proud of their work. think you’ll soon learn only one agency has lost out on our roster, and it’s aint them…
Good work. Fun campaign. Made me smile, and think of all things post could help me sort out for christmas!
@monkey: you funny. monkey by name – monkey by nature.