Australia Post turns its post label into an outdoor media moment via Thinkerbell

This peak shopping season Australia Post is turning one of the most recognisable parts of its customer experience, the post label, into a national media moment led by Thinkerbell.

In a series of outdoor takeovers, the brand has plastered its iconic shipping labels across outdoor ads for some of Australia’s best-known retailers, including BCF, Country Road, Trenery and Blundstone. It’s a simple but striking reminder that no matter what Australians are buying, Australia Post is the one delivering it.

The idea is both a demonstration of partnership and proof of scale, showing not just what Australia Post delivers, but where and how far. It highlights the reach of a network that connects every business and every customer across the country, from the biggest cities to the most remote postcodes.

Says Australia Post General Manager, Enterprise Brand & Retail Marketing, Aimee Dixon: “During the busiest shopping period of the year, we wanted to give businesses and customers a fresh reminder that Australia Post is working behind the scenes to keep Australian e-commerce moving. Our labels are more than stickers, they’re a symbol of the scale, trust and reach we bring to deliveries across the country.”

Says Thinkerbell, Head Tinker Regina Stroombergen: “This idea shows off the kind of measured magic we love. It’s grounded in a truth about Australia Post’s reach, but brought to life in a playful, memorable way.”

The work is live across Melbourne, Sydney and Brisbane, with special builds and high-traffic placements reaching both businesses and consumers in the busiest time of year.

Creative agency: Thinkerbell
Client: Australia Post
Media: Wavemaker + Rev 360

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