Australia Post creates National Letterbox to encourage Aussies to share their lockdown experience in new campaign via The Monkeys
Understanding Australians are spending far more time at home during lockdown, Australia Post has launched ‘Dear Australia’, a campaign via The Monkeys Melbourne, part of Accenture Interactive, to bring the nation together to reflect on how we are feeling in such unparalleled times.
‘Dear Australia’ sees the creation of a national letterbox whereby Australians from far and wide can come together to share their experiences of this time in a letter, to be preserved for future generations.
Selected letters will be shared on the Dear Australia website (auspost.com.au/dearaustralia) allowing people to connect with stories throughout the campaign. Eligible letters will also be archived for posterity at The National Archives of Australia in Canberra.
Says Paul McMillan, chief executive officer, The Monkeys: “The letters could be a message of hope, stories of community, a poem, song or an artwork by your daughter that the country needs to see.”
Says Amber Collins, chief marketing officer, Australia Post: “We wanted to do something for all Australians, so that they’d have the opportunity to commemorate and reflect on their journey during an extraordinary time.”
Produced by FINCH, the campaign airs this week and will run across broadcast television, social and radio.
If you’d like to write a letter to the rest of Australia, you can. Simply post it with a stamp to:
Client: Australia Post
Chief Marketing Officer: Amber Collins
Head of Marketing, Retail and Advertising: Corrina Brazel
Marketing Manager, Community and Consumer: Allison Leech
Agency: The Monkeys Melbourne, part of Accenture Interactive
Chief Executive Officer: Paul McMillan
Chief Creative Officer: Ant Keogh
Head of Planning: Michael Derepas
Art Director: Joe Sibley
Writer: Hugh Gurney
National Head of Production: Romanca Mundrea
Head of Content Management: Jaimee Kerr
Content Director: James Wilkinson
Content Manager: Allan Carlow
Production Company: FINCH
Director: Kyra Bartley
Executive Producer: Corey Esse
Producer: Claire Thompson
DOP: Katie Milwright
Post Production: Atticus
Music: Electric Dreams
Sound: Paul Le Couteur @ Squeak E Clean Studios