Australia Post appoints Accenture Song as media agency

Australia Post has appointed Accenture Song as its new media agency of record.

Following a competitive pitch, Accenture Song will lead Australia Post’s media strategy, planning, activation and performance, supporting the organisation as it strengthens customer engagement across Australia.

The appointment reflects Australia Post’s focus on delivering more relevant customer communications and stronger marketing performance through data, technology and AI-enabled media solutions.

Says Aimee Dixon, General Manager, Marketing, Australia Post: “We are pleased to appoint Accenture Song as our media agency partner as we continue to strengthen our marketing and communications capability.

“The team’s strategic media thinking, capability across AI-led innovation, data and technology, and clear focus on performance made them stand out during the process. We look forward to working together to deliver stronger customer connection and measurable business outcomes.”

Says Melissa Fein, Managing Director, Media, Accenture Song: “Australia Post is one of the country’s most trusted and recognisable brands, and we are proud to be appointed as its media agency partner.

“We look forward to partnering with Aimee and her team to deliver media solutions that bring together strategy, data and technology in support of Australia Post’s next phase of growth.”

Pictured (clockwise): Accenture Song media team – Melissa Fein, Sam Geer, Chris Colter and Nick Thomas.

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