Australia Council for the Arts encourages Aussies to #TakeYourSeats in new vaccination campaign via Clemenger BBDO


The Australia Council for the Arts is encouraging Australians to #TakeYourSeats to get vaccinated to support the reopening of our cultural and creative venues and events, part of a new campaign via Clemenger BBDO, Melbourne.


Says Adrian Collette AM, CEO, Australia Council: “Vaccination is our ticket to reopening and staying open.

“We want to welcome audiences back safely, and to help our artists and creative workers to get back to work and return the vibrancy of live performances, exhibitions, festivals and cultural events to our communities, cities and regions.

“The vaccination targets set out in the national plan are vital to reopening – and staying open with minimal interruptions and disruption in the future. Our role is to advocate for the cultural and creative industries, and this campaign, calls on all Australians to take their vaccination seat, so that we reopen, recover and rebuild from the disruption of the pandemic.

“We’re on the right track, but after a year and a half of restrictions on venue capacity, interruptions and lockdowns as well as domestic and international border closures, high rates of vaccination are essential to providing greater confidence and certainty for the future.”

Says Hon Paul Fletcher MP, Minister for Communications, Urban Infrastructure, Cities and the Arts: “The Morrison Government’s objective through the National Plan is that as states and territories open up, arts companies, promoters and festivals are ready to go. We want to see venue doors thrown open to audiences; we want to see the curtains going up; and we want to see performers coming on stage to a welcoming roar of applause.”

The campaign features seats at a range of cultural venues – from open mic nights, to galleries, live music and theatre. It highlights what is at stake – and what we can look forward to returning to.

The Australia Council is working to reach as many Australians as possible with translations of the video in Greek, Italian, Vietnamese, Arabic, Mandarin, Cantonese, Hindi, Punjabi available from early next week. The video is also Auslan interpreted.

Creative Agency: Clemenger BBDO Melbourne.

Production Company: Revolver
EP: Michael Ritchie
Director: Simon McQuoid
Producer: Kate Downie

ARC post production:
Editor: Phoebe Taylor
Producer: Daniel Fry

SqueakEClean sound design:
Sound engineer: Simon Lister
Producer: Ceri Davies

Media Company: Omnicom Media Group