Aussie owned agency Mirimar teams up with Little Dicky for Gopuff Quartertime Show teaser

Lil Dicky – rapper, comedian, and star of FXX’s critically-acclaimed show “Dave,” revealed via a teaser on Twitter that he is teaming up with Gopuff to present entertainment faster during the Big Game, part of a new campaign developed by Aussie-owned U.S. agency MIRIMAR.

In response to having not been invited to perform in this year’s Halftime Show, Lil Dicky decided to take matters into his own hands and get the jump on halftime with the first-ever LIVE “Gopuff Quartertime Show” on Twitter and his YouTube Sunday 2/13 during the first quarter of the Big Game.

The teaser features Cardi B and her signature Whipshots vodka-infused whipped cream, and sets up the one-of-a-kind music spectacle that will stream between the first and second quarters of the Super Bowl. The Gopuff Quartertime Show is designed to deliver entertainment fast—as fast as Gopuff delivers everyday essentials. It will feature celebrity cameos, and an epic performance from the artist and give fans an incentive to experience Gopuff.

Produced by Prettybird, the “Gopuff Quartertime Show” was directed by Kitao Sakurai. The concept marks Gopuff’s first-ever Big Game marketing moment and is uniquely designed to target key audiences off network and on social media including YouTube.

Says Daniel Folkman, SVP business at Gopuff: “Like Gopuff, Lil Dicky was born in Philadelphia and has quickly amassed a loyal fan base who care about creativity and culture. As consumers’ consumption needs evolve—both in media and in delivery—we love that the Gopuff Quartertime Show instantly brings fans entertaining content faster than ever before.”

Says Aussie expat John McKelvey, founder and chief creative officer of MIRIMAR: “Gopuff is a hugely ambitious, active brand. Rather than buy a traditional 30’ sec spot and hope it breaks through, we created an entertainment platform that can be ongoing, achieve awareness and get people actively experiencing Gopuff.”

Gopuff recently launched in Los Angeles, the hometown of this year’s Super Bowl, and is now delivering everyday needs to more than half of Los Angelenos (7+ million) in as little as 15-20 minutes, and also delivers to more than 70% of folks in the city of Cincinnati. To celebrate what’s to be one of the newest Big Game traditions, Instant Needs leader Gopuff will offer $10 off the first 3 orders for new customers at the start of the “Gopuff Quartertime Show” with the code QUARTERTIME.

Lil Dicky is known for subverting culture with his music videos such as Earth, Freaky Friday, Professional Rapper, and Save Dat Money, with collective views in the billions.

Where to Watch:
● Twitter (set a reminder now to tune in on Sunday!)
● Lil Dicky’s YouTube and Instagram (starting Feb. 9th, you can register for a tune in reminder on YouTube)
● Gopuff’s Instagram, Facebook, YouTube and Twitter

Brand: Gopuff
Dan Folkman, SVP Business
Erica Matthews, VP Global Marketing & Communications
Jessica Lauria, Head of Brand Marketing
Heather Brown, Head of Production
Sophie Novick, Brand Manager
Paymon Parsia, Sr Producer
Michael Raspatello, Head of Category Marketing
Sam McGrane, Sr Producer
James Chang, Sr Producer
Joseph Jones, Head of Creative Services
Marshall Osborne, Head of Business Development
Karly Bader, Chief of Staff

Agency: Mirimar
John McKelvey, Founder & Chief Creative Officer
Luke McKelvey, Founder & Managing Director
Nick Morrissey, Executive Creative Director
Eron Broughton, Creative Director / Art Direction
Meredith Chase, Chief Strategy Officer & Partner
Mandy Wakimoto, Group Account Director
Bella Davies, Creative / Art Direction
James Kunzler, Creative / Art Direction
Winston Farley, Creative / Copywriting
Molly Barela, Group Account Director
Dieter Lebbe, Head of Production
Holly Fisher, Senior Producer
Lindsey Reynolds, Senior Project Manager
Cindy Lewellen, Business Affairs

Talent: Lil Dicky

Production: Prettybird
Director: Kitao Sakurai
Vice President / Executive Producer: Suzanne Hargrove
Director of Production: Tracy Hauser
Producer: Carr Donald
Producer (Atlanta): Donald Williams
Production Supervisor: Nick Shandra
DP: Brian Lannin
Production Designer: Kai Boydell
Wardrobe Stylist: Romy Itzigsohn

Music: Lil Dicky

Barking Owl: Composition/ Music Editing, Sound Design & Mix
Composition/Music Editing: Houston Fry
Sound Design: Gus Koven
Mix: Mike Franklin
Creative Director/ Co Founder: Kelly Bayett
Producer: KC Dossett
Post-Production:

Editing: Cabin
Managing Partner: Carr Schilling
Editors: Chan Hatcher, Taylor Walsh
EP: Adam Becht
Cutting Assistant: Dusten Zimmerman
AE: Tara Wall
Producer: Katy Lester

VFX: Kevin
Partner/Senior Executive Producer: Sue Troyan
Partner/Executive Creative Director: Tim Davies
Senior VFX Producer: Jami Schakel
Designer: Miguel Delcan
2D: Gareth Parr, Steve Gibbon, Rob Winfield, Susanne Scharping

Color: Company 3
Colorist: Sofie Borup
Color Producer: Alexandra Lubrano