Aussie marketers vie for top honours at the 2015 Marketing Awards for Excellence in Melbourne
The Australian Marketing Institute has announced the winners for the 2015 Marketing Awards for Excellence to a sell-out event of 300 guests at the Grand Hyatt in Melbourne tonight.
The annual awards attracted 194 entries and more and 60 judges gave their time to arrive at the winners. For the first time in its 33 year history, the awards were judged nationally instead of on a state-by-state basis.
The special awards recognised:
Trinity P3 Future Leader Award
Gina Lednyak (left), founder, chief social media director and marketing strategist at L&A Social Media
Certified Practising Marketer of the Year Award
Caroline Patrick AMAMI CPM, head of strategic marketing solutions at Bendigo Adelaide Bank
Sir Charles McGrath Award
Launa Inman, non-executive director at Bellamy’s Australia and Commonwealth Bank
M&C Saatchi Marketing Program of the Year Award
Just For Pets Consumer Brand Launch: Tales of Triumph From An Underdog from Just For Pets & Brand Savvy
Just For Pets and Brand Savvy joined forces to create a world-first concept in pet health care – a Pet Health Centre offering free six-point pet health checks in 40 of the group’s 70 stores across Australia. Launching the group’s brand from B2B to B2C nationally, it has been highly successful.
The launch, including a national TV and digital advertising campaign created by Honey Communications and planned by Customedia, was developed to champion the value of independent pet stores in Australia and help them fight back against corporate competition – a battle they are winning – resulting in significant growth in the past 18 months.
Says Lee Tonitto, CEO, Australian Marketing Institute: “The Awards are distinguished by criteria that require entrants to articulate the whole marketing process from inception to measurement of result – a process that requires commitment and effort. These are the toughest marketing awards to enter and the toughest to win.”
The categories and winners are:
Brand Extension
Just For Pets Consumer Brand Launch: Tales of Triumph From An Underdog | Just For Pets & Brand Savvy
Brand Revitalisation
Making Low Prices Irresistible | Kmart & BWM Dentsu Melbourne
Consumer Insight
Play it Safe Campaign | Seqwater Content Marketing
Wild About Whales | NSW National Parks & Wildlife Service
Corporate Social Responsibility
Emerging Aboriginal Artists, Revealed | The Hub Marketing Communications
Education
‘Be True To You’ Campaign | RMIT University
Experiential and Brand Experiences
If you Smoke your Future’s not Pretty | Queensland Health & Marketing Unit
Internal Marketing
How BOQ ‘Operationalised Love’ | Bank of Queensland & BWM Dentsu
Loyalty Programs
Know your IBM | Motivforce Marketing & Incentives
Marketing Communications (Business to Business)
Investment Heroes in Disguise | ASX & MercerBell
Marketing Communications (Business to Consumer)
#colouryoursummer | Coca-Cola South Pacific
Marketing on a Shoestring
How $1,500 delivered 306 times! | Bethanie
The Marketing on a Shoestring category focused on Bethanie’s distribution of Community Care packages with results showing Bethanie filled all of its new aged care places, on a minimal budget, in the Harvey-Waroona region.
This achievement reflects Bethanie’s commitment and determination to achieve outstanding results from a limited budget.
New Brand, Product or Service Launch
How we welcomed gluten free Australians back to Weet-Bix | BWM Dentsu & Sanitarium
Sponsorship
Sydney Sixers Sponsorship | iinet Ltd
2 Comments
GO Bethanie! Awesome!!
Yeow! Good work two WA brands winning 2015.