Aussie expat global ECD Jason Romeyko departs the Serviceplan Group with a bow

Aussie expat global ECD Jason Romeyko departs the Serviceplan Group with a bow

CB Exclusive: After six years Jason Romeyko has resigned his role as Worldwide Executive Creative Director & Managing Partner of Serviceplan International with plans to write and pursue personal growth.


Brought in during 2017 to accelerate the further internationalisation of the German Serviceplan Group, Romeyko defined the philosophy of UberCreativity when, combined with his explosive approach to ideation, it created a culture where ideas, awards and business could flourish across all the offices in their global footprint.

The Serviceplan Group won Independent Agency Network of the year at Cannes Lions and this week The Drum ranked Romeyko #9 ECD in the world.

Romeyko told CB: “In 2017 I was quoted as saying that ‘Serviceplan was the most übercreativeshop of the moment’. As I leave, I am proud to say the Serviceplan Group is now the most übercreative independent agency network in the world.

“I am so grateful for this ‘once-in-the-history-of-a-company opportunity’ to transform and grow nationally-operating offices into a nexus of world-class hives of übercreativity.

“Following our historic creative and financial performance of the past 12 months, it is time for this tired ‘goose’ to leave the front of the V-formation and allow someone else to lead the flock.

“Thank you to Alexander Schill, Markus Noder and Florian Haller for your friendship, trust and partnership. I wish you even more success. I believe in the Service plan.

“To every single colleague, from all jobs and disciplines, from every House Of Communication around the world, I say I am grateful to have worked with you. Continue to create world-first ideas and be kind to each other. I leave you in good shape and good hands.

“It takes a lot of energy to do what I do. In the short term I plan to selfishly channel it into myself.”

Prior to Serviceplan Romeyko was Saatchi & Saatchi Worldwide ECD for Deutsche Telekom and GSK Saatchi & Saatchi, and ECD of Saatchi & Saatchi Switzerland. He spent a total of 23 years at Saatchi’s. Born in Australia Romeyko is fluent in seven languages.