Aussie expat and former R/GA New York VP/ECD Derek Green joins TBWA\Raad Dubai as new CCO

Aussie expat Derek Green has joined TBWA\Raad, Dubai as its new Chief Creative Officer, reinforcing the agency’s commitment to bold innovation and transformative thinking.

Green arrives at TBWA\Raad after over five years in the U.S working most recently as VP and Executive Creative Director at R/GA New York where he spent a number of years as the creative lead on the Samsung Global business helping Samsung achieve no.5 brand in Interbrand’s Top Global Brands (the first non-US brand to do so) and created the new global platform ‘Life opens up with Galaxy’.

Green has over 25 years of experience working across Australia, the USA, Europe, the Middle East, and Africa, with extensive 360 work for QSR brands like McDonald’s US, where he was ECD at We Are Unlimited Chicago and previously ECD at Ogilvy Sydney, where he led KFC and other key businesses – AMEX, IBM, Lion Breweries, Nestle, Coca-Cola and Kimberly-Clark to name just a few.

Prior to his role at Ogilvy, Green served as SVP, ECD at Cramer-Krasselt in Chicago, which was named Most Effective Independent Agency at the 2014 North American EFFIEs. His work has won Gold Effies in both Australia and the wider APAC region, as well as Gold and Silver Cannes Lions across three continents.

“We are thrilled to have Derek join our leadership team”, says Reda Raad, Group CEO of TBWA\RAAD. “His track record of championing bold ideas and challenging category conventions makes him the ideal leader to steer our creative vision. We’re thrilled to have him join us at a time when the industry needs to reimagine what’s possible.”

Adds Green: “I’m excited to join TBWA\RAAD at such a pivotal time for the region, where the industry is primed for brave thinking. True innovation happens when we dare to challenge norms, and I look forward to driving impactful, disruptive solutions that shape the future of our clients’ brands.”

By blending daring creativity with TBWA\RAAD’s signature Disruption approach, Green will empower clients to seize opportunities in fast-paced markets, shaping brand experiences and effective strategies for lasting success.

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