Aussie creatives from M&C Saatchi, Reactive + Adverblog contribute to new book ‘Hacker, Maker, Teacher, Thief: Advertising’s Next Generation’
M&C Saatchi group innovation director Ben Cooper, Reactive creative director Tim Buesing and Adverblog editor and creative director Bridget Jung have contributed to a major new global book that looks at where advertising and creative communications is at and where it is headed.
Cooper, Buesing and Jung have each contributed chapters to the book: ‘Hacker, Maker, Teacher, Thief: Advertising’s Next Generation’.
The trio join 32 leading industry thinkers from around the globe to have contributed to the book. It is the second book from Creative Social, a global collective of creative directors of which President of the Australian Chapter.
Cooper’s chapter ‘Emotional Intelligence, Balancing Data & Creativity’ proffers answers to two key questions:
1. Where does creativity exist when everything becomes automated and targeted?
2. Are we in danger of stifling outcomes with predictions based on our prior interactions?
Buesing’s chapter is titled ‘Proving MC Hammer Wrong’ while Jung espouses the thought that ‘Ideas are Gifts, not Possessions’.
Other issues explored include: how copying can make work original, what the industry should do to remain valuable, if digital collaboration is the death of idea ownership, how do we ‘do’ innovation and should we be making things people want rather than making people want things.
Says Cooper: “Creative Social has always been a champion for inspiration, creating a forum and platform for the world’s most forward-thinking creative minds.
“This book is a testament to that with 35 essays that give a unique viewpoint on the now and next. I’m proud to have made the cut and hope readers enjoy my perspective on data and creativity.”
Says Ben Malbon, marketing director, Google Creative Partnerships: “A punchy, provocative and perceptive trip through some of the bigger debates of the moment, from a gang of the most pioneering creative minds in and around the industry. As a collection, it’s like an idea grenade. It should be required reading for agency CEOs and leadership teams.”
Says Daniele Fiandaca, Creative Social co-founder: “We wanted to build on the first book by focusing purely on the future of the advertising industry – celebrating the hackers, makers, teachers and thieves; the next generation of advertising.”
The book is available via online retailer Lulu with an Amazon release to follow in October.
For information and purchasing details, click here.
9 Comments
If the little shits I’ve been working with are anything to go by, it should be called
Slacker, Faker, Leecher, Thief.
Seriously. It’s not exactly being published by McGraw-Hill or Allen & Unwin, and the cover design is aweful. Is it self-publishing?
Here is your chapter on hacking and making…
We contracted some hackers and makers to help bring our blah blah ideas to life. The end.
So I assume the brilliant books you’ve all written will be shipping via Amazon soon then? Didn’t think so.
Actually, I’ve written 3 books and 2 children’s plays. So get your facts right.
I haven’t written any books.
Lots of ads though. You know – those things that advertising is actually about?
Well, don’t be shy. Tell us the names of your books.
I hope there’s a chapter in there about the people who go out on a limb and actually create something knowing full well they’ll be shot down by white-ant, sour, cynical hacks who’s last great creation was convincing themselves what they do for a living actually means anything to anybody.
Well done authors, look forward to reading it.
I find the title of this book deeply, deeply depressing.