Audi Australia showcases the all-new Audi R8 with new interactive experience via Holler


16-9_desktop (1).jpgDigital agency, Holler Australia, has created an engaging and interactive experience for the Audi R8 that invites users to discover the power and beauty of the all-new high performance sportscar.

The top speed of the all-new Audi R8 V10 plus is 330km/h–so fast that if you blink, you’ll miss it. Using blinks as a personal unit of velocity, the digital experience allows the user to intuitively understand just how fast the all-new Audi R8 can sprint 1,000 metres along an airstrip.

The science combines two variables: vehicle speed and blink duration. Race telemetry calculates the precise speed of the vehicle at any given time, while a computer webcam tracks the duration of each blink as it occurs. The result is a unique calculation provided to every user, including their individual number of blinks and how many metres they’ve missed during the race.

When the race is over, the user can discover highlights of this supercar at a different pace including the 449 kW 5.2-litre FSI V10 engine, LED headlights and the fixed carbon spoiler.

Says Kevin Goult, general manager of marketing, Audi Australia: “Innovation is at the heart of the Audi brand, and we’re always looking for new ways to market our vehicles and grow our business in Australia. With the Audi R8 Blink experience, we’ve done just that–and created a whole new way to look at performance.”

Client – Audi Australia

General Manager of Marketing – Kevin Goult

Marketing Manager – Kit Bashford

Senior Executive Digital & Innovation – Josh Boyden

Senior Brand Marketing Executive – Karlien Mcleod

Digital Agency – Holler

Creative Director – Cyril Louis

Art Director – Long Truong

Copywriter – Jonathon Shannon

Designer – Drew Kilpatrick

Lead Creative Technologist – Andre Venancio

Technical Lead – Mike Hazell

Senior Front End Developer – Kiyo Nishimura

Back End Developer – Sesh Varigonda

UX Architect – Matteo Grand

Executive Producer – Michael Griffiths

Producer – Mike Montgomery

Senior Account Director – Trent Ellis

Senior Account Manager – Charlie Wileman

Production Company – Chimney

Director – Johan Polhem

DOP – Tim Tregoning

Producer – Rosie Parker