This week, a new marketing campaign for the exhilarating Audi S model performance vehicle range hits the market, developed by independent agency WolfKing.
The Audi S model range delivers the perfect combination of exceptional performance and unadulterated luxury for discerning drivers, which led WolfKing to create an idea that highlighted the qualities of these unique vehicles, entitled: ‘Scary Beautiful’.
The ‘Scary Beautiful’ campaign is a through-the-line creative project for Audi Australia, created and produced by WolfKing.
Says Kit Bashford, marketing communications Manager at Audi Australia: “The moment we heard the ‘Scary Beautiful’ creative platform idea, we got excited. The whole process has been a collaborative and exciting one. We are absolutely delighted to see the performance and beauty of the S Range brought to life in such a powerful, cinematic way.”
Says Jason Woelfl, co-founder, WolfKing: “Creating this campaign has been incredible. Every person who has touched it has been dedicated to crafting and finessing it. The passion shown by Ben, Lucy, Tim, Billy, Abbie, Richard, Cam and everyone who has been involved, has been amazing. It’s work we’re incredibly proud of and sets the bar for the agency and future clients.”
Says Dave King, co-founder, WolfKing: “To be given the opportunity to work on a project for such a prestigious brand is an absolute honour. The Audi team have been true partners in creating this work, making it easy and most importantly, making it fun to produce.”
The campaign features a mix of television, cinema, outdoor, print and digital.
For more on WolfKing, visit wolfking.com.au.
Client: Audi Australia
Chief Customer & Marketing Officer: Nikki Warburton
Marketing Communications Manager: Kit Bashford
Senior Marketing Executive – Brand & Product: Mick Colgan
Creative Partner: Jason Woelfl
Creative Partner: Dave King
TV Producer: Bella Harris
Business Director: Kylie Jones
Studio: Richard Spencer
Retouching: Cameron Jones
Production Company: Collider
Director: Ben Briand
Executive Producer: Lucy Pilkington
DOP: Tim Tregoning
POST: BLOCKHEAD VFX
Producer: Charlotte Plowman
Colourist: Billy Wychgel
VFX: Richard Betts
Casting Director: Nikki Barrett Casting
Sound House: SongZu
Sound Designer: Abigail Sie
Music Supervision: Uncanny Valley
Music Supervisor: Charlton Hill
Track: Your Protector (Fleet Foxes Cover)
Writer: Robin Pecknold
Artist: Wildernessa feat. Lovelier Other