Arnott’s unlocks daily energy in its ‘Supercharge Your Day’ campaign for Vita-Weat via 31st:Second
Australian biscuit brand, Arnott’s, has partnered with leading brand participation agency, 31st:Second to encourage consumers to embrace more wholegrains through its Vita-Weat ‘Supercharge Your Day’ campaign that’s currently live in-store.
With 70 per cent of Australians not getting the recommended daily target of wholegrains, 31st:Second has developed a shopper marketing campaign to inspire shoppers to fuel their bodies throughout the day with wholegrain-packed products from the Vita-Weat crispbread# range.
Says Laura Williams, group account director, 31st:Second: “Understanding that Vita-Weat products are a highly planned purchase, the campaign focuses on the early stages of the shopper journey and has a range of touch points to disrupt and inspire the consumer.”
31st:Second has developed off-location in-store activations in the fresh section of the supermarket with recipe inspiration using Vita-Weat products, sampling opportunities, as well as magazine and catalogue advertisements and retail digital displays to educate shoppers of the Vita- Weat products and its nutritional benefits.
Says Joey Lai, marketing executive, Arnott’s: “Arnott’s is excited to be working with 31st:Second to bring the ‘Supercharge Your Day’ campaign to life in store to inform shoppers how the wholegrain-packed Vita-Weat range of crispbreads unlock energy to help keep you going. Whether it be a mid morning snack, lunch time inspiration, or getting through the 3pm slump, the entire Vita-Weat range has the solution.”
The Arnott’s ‘Supercharge Your Day’ campaign is now live across all supermarkets nationally.
6 Comments
You have to be kidding. The type, the colours, the layout, the photography, the little grain with a hat on…..
It’s amazing. You should enter this into every award show.
well done on listing what you see without offering any kind of valid critique to show you know what youre talking about
Really?
1) It’s cluttered. Too many crackers n smoked salmon for starters.Always reduce the elements. Never repeat anything unless to make a point.
2) The pack fights with what is attempting to be the idea.The pack itself is a whole world of clutter too.
3) The colour blend isn’t working, it leaves weird out of focus blobs in the background. Maybe would have been crisper to square off rather than blend – but hey…
4) The type looks like a squeaker layout font. My opinion is it doesn’t add any feeling of supercharged-ness to the ad. Nor does it appear to come from the brand.
5) The little grain guy… a distraction from…. I’ve already spent too much time.
Bye.
Thy left DDB for this garbage? Sorry, when I say garbage, I meant nutritionally balanced garbage.
Better supercharge the plumbing