Arnott’s launches YouTube videos to launch ltd edition Shapes Extreme via Boom Collective
Arnott’s Shapes have kicked things up a notch with the launch of limited-edition Shapes Extreme. Through Boom Collective Shapes has partnered with popular YouTube stars to promote the Shapes Extreme line.
Shapes Extreme will release more YouTube collaborations and an extreme mobile game created by Inmobi, which brings the Shapes Extreme ‘Shape-blower’ TVC via DDB Sydney – launched last year – to life.
Says Niall Daly-Lennon, brand manager, Shapes: “We know that there’s a huge appetite amongst our Shapes fans for new and intense flavours. With Shapes Extreme, we’re tapping into that want and not only creating a range of in-your-face flavours – but also a range of communications around the extreme experience which our fans can relate to.”
Boom collective (via MEC) – Branded Influencer content (DJ Ravine, Nickehfilms, Haydz)
Inmobi (via MEC) – mobile game
Orchard – social
Social Soup – Branded influencer content
5 Comments
WTF!!!!
Can anyone explain this
https://www.youtube.com/watch?v=vmL72sgVdAQ
https://www.youtube.com/watch?v=vmL72sgVdAQ
this is the lamest thing that i’ve seen all day and i was just flicking back through old selfies on my phone, so that’s really saying something.
1. “hey lets flip a shapes box to decide something” <<– kids should use SHAPES ™ PRODUCT as a part of erry day life
2. sunglasses dude was… aah fuck it i cant even be bothered writing something snarky..
this ad leaves a terrible taste in my mouth; and its not just the SHAPES ™ PRODUCT doing it.
shapes wasted a bunch of money on this shit i guess;