Arnott’s celebrates 150 years with Twisted Faves launch and point of sale suite via 31ST:SECOND
Arnott’s is working with 31ST:SECOND as part of its 150th anniversary celebrations and the launch of Twisted Faves, a new range of Arnott’s cream biscuits.
Putting a modern twist on the classic cream biscuits, 31ST:SECOND has been engaged to develop a full point of sale suite to communicate the new Twisted Faves range.
With five year’s experience on the Arnott’s shopper marketing account, 31ST:SECOND are thrilled to be involved in the unveiling of Arnott’s latest products coinciding with the milestone birthday.
Says Rachael Egan, creative director, 31ST:SECOND: “We’re really proud to be a part of Arnott’s 150 year anniversary. This shopper marketing campaign allowed 31ST:SECOND to showcase how brand participation works and how it influences shoppers on their purchase journey.”
31ST:SECOND pulled key elements from the pack design including the twisted swirl background to create stand out in-store. The brand participation agency also developed an illustrative version of the iconic biscuit truck which has been developed into an impactful off location and front gondola end display.
Says Egan: “Our aim was to encourage consumers to participate with Arnott’s by developing creative in-store displays that would inspire shoppers to purchase the new product and simply take it home to share (or not to share).”
3 Comments
That reminds me, I must start writing a nice long press release for that shelf wobbler I did last week…..
This could well be one of the most embarrassing PR releases in CB history.
“Our aim was to encourage consumers to participate with Arnott’s by developing creative in-store displays that would inspire shoppers to purchase the new product and simply take it home to share (or not to share).”
Translated:
We piled shit high on a novelty stand. Some shoppers bought some.