ANZ pushes its new gender diversity measures in national campaign via Whybin\TBWA, Melbourne
Building on the brand’s Your World Your Way campaign, ANZ is launching a range of initiatives to inspire and support women to build their financial strength and realise a more equal future.
Created by Whybin\TBWA Group Melbourne in partnership with Oscar award-winning film director, Jane Campion, an online video and 45 sec TVC, highlighting the need for a more equitable system, have been produced to launch the campaign.
The launch piece is based on a simple and troubling insight — girls develop far ahead of boys, yet somehow, financially, they end up far behind.
In the online film, Jane Campion has directed a group of bright, hopeful young girls presenting poignant facts of inequality, as well as a stirring physical reaction from 7 year old black belt Karate star, Mahiro-chan.
To help create a world which better supports women, ANZ is launching a range of initiatives and calling upon other organisations to explore what they can do too.
A series of 4 x15 sec follow up videos/TVC’s will highlight some of the steps ANZ is taking to address the gap in women’s wealth including making an extra $500 annual super contribution to all 12,700 ANZ female employees in Australia and offering free superannuation advice to Australians with less than $50,000 accumulated in their super.
The campaign will initially launch online and will be supported by digital advertising, social media and re-targeting activity including the 4 x 15 second ANZ initiative videos. TV will launch in August to extend the reach of the campaign and a content heavy women’s website will act as the hub for the campaign.
Joyce Phillips, CEO Global Wealth for ANZ, who is passionate about helping women with their financial wellbeing, advocates that “Only by redesigning systems so they are more supportive and inclusive of both women and men will we be able to build better businesses and better societies.”
Client – ANZ
Creative agency – Whybin\TBWA Group Melbourne
Media agency – PHD
Whybin\TBWA Melbourne
Creative Chairman: Scott Whybin
Executive Creative Director: Paul Reardon
Senior Writer: Rob Hibbert
Senior Art Director: Mark Jones
Executive Producer: Margot Ger
Regional Group Account Director: Ricci Meldrum
Senior Account Director: Natalia Shore
Account Manager: Karolina Nanowski
Strategy Planning Director: Kees Kalk
Big Shell Films:
Director: Jane Campion
DoP: Ari Wegner
Producer: Peter Knowles
Post Production:
Music: Mark Bradshaw, United UK & Nylon Studios
Editing: The Editors
59 Comments
Oh wow, now ANZ is exploiting this global problem to “reinforce” their brand.
Absolutely reprehensible.
18% of ANZ’s board are female and the CEO is a dude
That ad does so much damage to women. Its morbid, its fatalistic and unnecessary and sexist. As a female film director I would have refused to direct such a condescending sexist piece.
well,they’re spending money highlighting the problem,they did’nt have to. It’s only through knowledge that the situation will change. i thought it was quite powerful and beautifully directed.
40% of people who watch this can make statistics work in their favour without necessarily reflecting reality (now I’m glaring at you like it’s all your fault).
An earnest attempt but perhaps a little backward in contemporary feminist thinking. I guess ANZ is selling their platform – women can change their disadvantage through appropriate investment. I don’t believe that and why should we have too. I like Obama’s position on equal pay for equal work ” the pay gap ain’t a women’s issue it’s your issue, it’s also a family issue and an economic issue”
However it’s nice to see a brilliant directors work again in adland – how good are those performances. Good on you ANZ for having a crack but I think you might have made it our problem.
They say that a women’s work is never done…
…which is probably why they don’t paid get as much.
Hilarious – Whybin Melbourne making spots to promote equality for women, when their own HR practices have been so appallingly discriminatory.
Firing unsubstantiated accusations from an alias. Great way to make your point pointless.
Back to the ad. I dont know why it’s rattled so many cages. How exactly is it sexist when its just documenting existing facts?
You highlight the issues to give yourself a platform to offer a solution – its kind of standard play no?
I’ve no idea what the bigger plan for this campaign is (they’ve certainly set themselves up for a fall if they don’t follow through) but I thought it was nicely put together.
The little karate girl alone was worth the watch!
Also, just look at the creative credits for this atrocity:
Creative Chairman: SCOTT Whybin
Executive Creative Director: PAUL Reardon
Senior Writer: ROB Hibbert
Senior Art Director: MARK Jones
Need I say how backwards and wrong this whole exercise is.
Grotesque on all fronts.
How is it sexist? Really? You need this spelled out for you? I’ll give you a start:
1. It hinges on conjectured ‘bio truths’ – even if these ones do favor girls, it opens a dangerous can of worms that the rest of the world has left in the dust (not Australia, though!).
2. It implies “Look, girls can do karate too!” – I mean, COME ON.
3. “Girls reading, girls with brains – we’re edgy, forward thinking. Pat us on the back please!”
4. It leverages inequality to improve its own brand. Sickening.
Need any more there, champ?
I don’t doubt the intentions of the agency, but this is so poorly executed and thought out. Shoulda got a few more women on the account (and maybe a planner).
But it does look nice.
@ @ alanis – you sound like an expert, or at the very least a woman… tell us how you would have done it?
I’m genuinely asking because it’s a minefield and your comments seem to make it even more of a minefield… it’s like you just can’t win.
From what you’ve said I guess you just wouldn’t have done it at all – just leave the issue alone.
But putting that solution aside, how do you tackle this?
I’m sure you would have done a much better job than JANE CAMPION.
Conceited much?!
What heve YOU done to highlight the inequity of women?
Yeah man, and only women can write ads for tampons… and only blokes can write ads for utes and beer.
Fuckwit.
I don’t find it sexist – but it is completely lacking in an insight. All they’ve done is have a bunch of little girls reading out the “background” section of the brief (with a bizarre karate ending thrown in for god-knows-why). Perhaps having some women working on the account would have resulted in the creative and strategic leap these pretty pictures are so badly crying out for.
It’s always funny how transparent it is who worked on the campaign and who didn’t.
I didn’t, I think it was OK, but seriously what’s with the karate shite?
Now atrocity is a little over heated word to describe this ad and probably not a useful word in this debate. An atrocity, is the way female asylum seekers are treated on Naru, an atrocity is that old age poverty is the reward for taking time out, to care for family.
It’s true there are few women in advertising (I am one) However, ANZ has used one of our many wonderful women of film – jane campion. Any spotlight on the gender pay gap is probably a good thing. The pay gap is an issue for all of us – not many single family incomes in Sydney these days. For the blokes it’s an extra day a week your wife/girlfriend has to work to earn as much as you. We do need to remind ourselves that the battle is not over. In this ad we might bump heads pending which camp of feminism you live in but I for one, would like to thank ANZ for putting the pay gap on the agenda.
Alanis, you are a badly informed attacker of the tall poppy syndrome, Kimberly Wells is the CEO of the Melbourne office, Ricci Meldrum a lady, is the regional group account director on ANZ as is the entire account team on ANZ, your attack on this campaign is an ignorant and ill informed comment. I personally know Scott Whybin is committed to putting women in senior positions. Get your facts right before you make stupid comments like the above. I don’t think he hired all of these females because of gender, he hired them because they are good.
Dire work.
ANZ should be ashamed.
Great work. ANZ should be proud. I’m a woman. And I work in advertising. Thank you Jane. I love this spot. And the fact that it simply communicated actual facts on the disparity between genders through the eye’s of young girls made an overdue argument even more relevant. By the way, the fact it’s streaming socially worldwide right now means that the discussion has become even more powerful. We shouldn’t knock things that rattle cages like this. Well done ANZ. Well done Jane. And I wish I worked for Whybin’s. By the way, I loved the little Japanese eight year old karate champion. Apparently she scares the crap out of fifteen year old boys.!! Point made.
You seem to know a lot about the little karate girl given the fact you don’t work for whybin’s. Maybe you work for ANZ
This ad just screened on TV. I have never complained about ads, but this ad just got me furious. It starts by saying that women start better in life than men, but then for some reason they don’t earn as much as their male counterparts and most women are poorer than men. WELL, maybe it’s got todo with most women staying home to look after their kids, while the breadwinner male has to continue working to support them. 1-10 years away from work = Not going to be hired easy due to huge hole in employment resume. In addition, there are alot of jobs women can’t or won’t do. E.g. tradie jobs. Building homes, carying heavy workloads, etc. I studied IT, first year half the class was females, by the end of the degree, about 1/5 were female. They all left because it was ‘boring’. Men are paid more because they can do things females can’t or won’t do. A man can do any job a women can do, except give birth. Females on the other hand are limited to what they ‘choose’ todo. It usually consist of doing something more enjoyable/easier.
Hooray for this advertisement. It stopped me in my tracks for all the right reasons. It lays out the facts and draws a very clear line in the sand. Inequality between men and women is real. If we are serious as a nation about addressing it, then let’s be bold about interventions that will make a difference. Males and females should have the same opportunities to get an education, take on roles they are qualified and capable of and be paid the same amount for the same job. I don’t work for ANZ, but I am a senior executive and a mother of three sons. I take my hat off to ANZ off for making a statement. I sincerely hope they back it up with support for their female workforce in all the right ways, so that this ad. isn’t just more rhetoric.
disgusted at the sexist misinformation.
and I though sexism represented this way was illegal.
Stupid me.
ANZ, listen up. all my personal and business accounts are held with you guys.
time drop the sexist … I will vote with my feet.
by the way if women want to get paid more Id suggest studying engineering instead of gender studies.
just sayin’
Disgrace populist and wrong.
Christina Hoff Sommers, one of the most respected feminist professors in the world has repeatedly and completely debunked this misandry. In her Time magazine article(http://time.com/3222543/5-feminist-myths-that-will-not-die/) stated in frustration “If we’re genuinely committed to improving the circumstances of women, we need to get the facts straight”.
You may argue that your factlets are correct but in context they are dog whistle dishonest. For instance some women may actually earn up to 36% less than men somewhere in the world for doing the exact same job but by the same standard male models in this country earn up to 1000% less than their female counterparts. It may also be correct that globally women may may make up 20% of government but in this country politicians are elected by the people based on performance. Are you suggesting quota, that women in government should not be selected on performance. Perhaps you would expect the same preferrential treatment be given to women in the boardroom. Might I suggest we also have quota for women attemptjng to break into the lucrative waste management and garbage collection industries. Is that the equity that you seek to make this country a better place. Thought not.
Disgraceful and dishonest, you have truely sunk beneath the bottom dwelling scum.
@Yuk : stunning example of accurate self description.
At least 4 of the names in the credits are female, and Ricci Meldrum is better than 5 blokes.
And 50 of you.
Infuriated me and wanted to sell my shares. I have only ever known equality, grew up working class and admire a wealthy successful sister. Who is mum, business woman and sister. Was offended as a male manager with a 70 female 30 male manager ratio in my team.
What an offensive ad campaign, no doubt based on very biased research. Is there still a place for men in the ANZ? Or is the future professional workforce being filled with women only … who will continue looking along their one-way street where things will never be fair enough for them. And then have a cry when things get too hard … and the can’t buy that new pair of shoes they’ve been wanting for so long.
I’m so glad I’m not with the ANZ bank. This is really the worst add I’ve seen in this modern age. Like someone else said, it should be illegal!
I would have left the ANZ bank as fast as I can after that add.
some chicks actually think that they are better than other people, and ANZ panders to that selfishness, what greed!
This ad is terrible and sexist. And they also forgot to mention the amount of males that are also denied a primary education.. i think a big contributing factor would be poverty.
Feminist professors Christina Hoff Sommers has been warning Americans of the growing and social damaging populist misandry rhetoric of the so called “disadvantaged female” in moden western society. Christine Hoff Sommers has set the record straight in TIME magazine and in her book ” The War On Boys”… I would strongly encourage the directors of ANZ and anyone else who believes this ad campaign promotes a healthy non-discriminatory or reversed sexism message, or false and misleading impression on our young Australians considering their future education and work ambitions…
There is a growing and dangerous social trend in our education system, following in the footsteps of the mistakes made in the American education system, whereby girls education takes precedence at the expense of boys – this is seen by the growing number of boys failing and dropping out of our education system at alarming rates… Fewer and fewer males are entering higher education as it’s fast becoming the domain of women – Is this the trend ANZ is happy to promote in the Australian education system and workforce in the name of “equality” ??
Women think men have it all??? Has anyone ever stopped to read the statistics of the so called gender pay gap in conjunction with the fact that males work far more hours in shit conditions because they have no choice – otherwise ANZ will foreclose on the family home!! To be equal you must first compare apples with apples… Or perhaps I have some sort of right to complain to my boss about my income because my pay is not equal to the CEO of ANZ ??? This sort of “sence of entitlement” attitude by feminist groops is quite discracful and is not a healthy message to send to young women in promoting a man hating motivation in the name of equal education and career prospects!!
Anyone who still believes this ANZ ad is not sexist should read the book “The War On Boys” !!
…Oh and also refer to the below code of ethics:
Section 2.1 of the AANA Code of Ethics provides that ‘Advertising or Marketing Communications shall not portray people or depict material in a way which discriminates against or vilifies a person or section of the community on account of race, ethnicity, nationality, sex, age, sexual preference, religion, disability or political belief. provisions of this Code.
8 times more men commitingsuicide , 10 times more likely to be on the streets. Half as likely to get a degree . Half as likely to get a job if going against a woman.(or 1/4 if she is pretty) . If modelling will get paid 1/8th of a woman’s wages. Will most likely be forced to work in a manual based job. Eg garbage collection construction etc where they are 7 times more likely to die from an onsite accident…also more insecure since the media will portray him as an idiot or a rapist. Yup ANZ is turning into a bank to avoid. Maybe a look at single mother families from the CIA would be more pertinent eg 70 percent of kids are killed by single mothers , 85 percent of serial killers are from these famous or serial rapists (80 percent ) Are from these single mother families
Really!!! Are we living in fantasy world!!
The gender pay gap doesn’t exist, is a myth. It’s an intellectual lie based on false statistics exactly for this reason as it results in sexist and unfair advantages for women.
This misleading data was calculated by taking the average earnings across the board and comparing men to women, and found that men are getting paid more. It doesn’t take the following factors into consideration:
Men work more dangerous, high paying jobs. More than 90% of workplace casualties are male.
Men on average work more hours.
Women take more time off work, in particular for child raring.
Women choose jobs that are safer and lower paying, and tend to dominate in lower paying fields such as nursing.
Men are more likely to choose higher paying fields like stem or engineering.
Men on average are far more likely to be work centered and dedicate their lives to climbing the economic ladder.
Women are far more likely to be family focused.
Fact is, the genders are different and we make different decisions.
Below is a link to a very conclusive study by the US department of labour on this topic that completely dispels this myth.
http://www.consad.com/content/reports/Gender%20Wage%20Gap%20Final%20Report.pdf
The fact that this well and truly debunked Myth is still being pushed is sickening. The exploitation of the young girls in this add to promote such damaging propaganda is nothing short of disgusting.
What a disgraceful piece of bile. Girls and women are in no way disadvantaged in our society yet here we have another lie encouraging girls to think of themselves as victims.
Why not make an ad mentioning the fact that men are the victims of 97% of workplace fatalities or that men die years younger than women and receive a tiny fraction of the health funding women receive? Why not mention the overwhelming number of homeless people wandering our streets are men or that 75% of all suicides are committed by males? Why not address the fact that our society only cares about violence perpetrated upon women and totally ignores the fact hat more children are killed by their mums than by a man.
As for gender disparity, why do the feminists not demand equal numbers in concreting, truck driving , roof tiling, construction and deep sea fishing? There is an alarming imbalance in all of these dirty, dangerous jobs and it is men who are doing them.
If I had an ANZ bank account I would close it immediately after seeing this ridiculously biased and male-phobic advert. It’s utterly offensive. Shame on you ANZ. I will actively steer customers away from your brand.
To all the men commenting labelling this as ‘sexist’ because women pick the more enjoyable/easier job – you don’t deserve to have a girlfriend/wife/sister/mother/daughter. If you think for a second that women take time away from work to care for kids, or sick relative, because it’s the ‘easier’ option, you are rudely misinformed and mistaken.
Your absolute ignorance is why an advertising campaign like this is necessary. Take a good hard look at yourself and ask whether you would be willing to take 12 months from work to raise a baby, or to take the unpaid leave when a relative is sick, so your wife can pursue her career dreams? Based on your comments above, I bet you wouldn’t.
Share the unpaid leave
I and many of my co-workers would LOVE to spend a year or two at home with our kids but sadly we don’t get any say in the matter. The only men who do , do so at the behest of their wife or partner. Without her consent he must simply continue to work and miss the many magical, golden moments his poor wife must endure. Are you serious?
How about you try and take on a job with the expectation that you are in it for at least 45 years with no break or respite? Men have no choice and yet choice is the clearest sign of having power and control over your life.
Most wive’s “career dreams ” do not involve 45 years at the coalface supporting their husbands long after the children have left home. Is that what you intend doing? Will he be able to do what most women do-go to cafes with his friends and pursue “me time” hobbies like golf or painting?
Mark, perhaps this is an issue within your organisation that inhibits you from this choice? Most employers now offer ‘parental’ not ‘maternity’ leave so that the time take away from work can be shared equally between parents should they chose it. I personally know many parents who have opted for this.
Shared parental leave may not be the right choice for everyone but there should at least be a conversation on this; not the assumption that the female will take time away from her career for these caring roles. This ad, and myself, aren’t saying “men must take all unpaid caring responsibilities from now on’ but to instead change the assumption that its the female’s role in a family and workplace. This is equally supporting men to take time from work to look after their family.
Share the unpaid leave
I agree with the point you made about sharing the role of parenting wholeheartedly, I think it’s safe to say that most working mothers and fathers agree with those views and also want to be able to have opportunities to spend more time at home as the carer and less time at work – changes to a system that still has a hangover from the old days of the man enslaved worker from the industrial revolution – changes to allow equal choice for mothers and fathers to share parenting responsibilities and work life balance is a positive message that encourages career opportunity equality, I’m not sure you would find anyone who disagrees with that.
The problem here is this ad and the message it’s portraying – the ad is not portraying equal opportunities. The message from this ad has nothing to do with changing a system that enslaves males in a work only ethic and the effects of a system such as this – females ability to do paid work is limited because the female is often left to be the main carer as a consequence of inequalities for both males and females in the workforce. This ad has nothing to do with changing people’s mindset and workplace choices for both females and males allowing either as parents to make fair and more balanced work-life choices.
This ad portrays a message that females in Australia, and western society in general, are at a disadvantage and are somehow second class citizens. This ad portrays a message that girls deserve better opportunities to be handed to them, including furthering girls education and career opportunities, also more pay for females to compensate them for personal leave and better retirement opportunities above and beyond what males are entitled to – this is the general view that is creeping into our society for all the wrong reasons and I think you would find that this is the reason there are many males starting to speak up when it comes to this issue, because there is such an unbalanced view on why we still have a system with a hangover from the industrial revolution, that in many ways equally disadvantages males work-life choices as it does females in our moden world – the distinction here is that men are demonized for being the problem and that is just false and misleading, it only serves to encourage the so called gender inequality mantra, when the real problem here is the system, a system that hasn’t moved beyond the ideology of the socially engineered male enslaved worker of the early Industrial revolution. The “worker” by what ever capacity be it either male or female that ANZ is trying to feed off in its pursuit of massive profits.
Changes are needed to our so called “modern day” economic system, however it’s a problem that effects both working fathers as much as it effects working mothers. ANZ your ad is on the right track, however you missed the mark by a mile – in your pursuit of marketing yourself to a female only audience you have produced an ad that is one sided, biased, misleading, populist, incorrect sexist man hating view of a system that is outdated and has clearly not adapted for both working mothers and fathers, period. By this, ANZ is clearly not interested in a balanced view here – it’s clear that ANZ is only engaging in a marketing strategy based on populist rhetoric and only sees a profit opportunity by extending its market share amongst the growing number of fatherless families as a result of the many layers of inequalities from a system, and a governance, that refuses to change its ways and ideology from the days of the old industrial revolution… There are many industries that still hold true to the old ways and is a trap for most working males who have no choice other then to just go to work for their entire life in a job they hate, leaving little opportunity for both partners if they want a home and children, or pursue a future career opportunity.
ANZ, as a major bank, you are a major contributor to the problems in our system we have today – the problem families, whether single or not, are having today in trying to find an equal work-life balance and equal career opportunities for both females and males is a direct result of the antiquated system you continue to underwrite.
My six year old son told me that the reason he was finding the work at school a little bit difficult is because he is a boy!
He watched the advertisement on YouTube, it was aired just before a Minecraft video that was suitable for his age group!
This advertisement is very misleading. I am very disappointed with ANZ and am considering changing banks.
This advert perpetuates the feminist agenda that pretends to be all about equality and that sexism is only something that men do to women. By stating that girls talk before boys and write before boys and this would therefore mean they are smarter and more deserving of higher pay than its portrayed they receive. It would also suggest that the sexism is being perpetrated against males by the feminist driven past 40 years of education and “girlification” of the past few generations of males.
As a mother of intellectually successful girls AND a boy, with a very very hard working husband, I am furious at this ad. My eight year old boy does NOT need to be told he is innately dumb because of his gender. He will probably be expected to support a family, he needs to do well at school – not just for himself, but for his wife and children. Nurturing men who work hard at what they do should not be media-bashed for their unselfishness. They should be celebrated for what they do for others.
On another note – Our small professional business employs a huge percentage of women, as the people graduating with the degree are overwhelmingly women (less than six graduating men in the annual cohort of our closest university). We have noticed over the course of our 20 business career that the women AS A GROUP are notably less committed to the profession, placing a far greater emphasis on time off, short working weeks etc. These are aspects of culture that will need to be tackled if we truly expect women to ‘carry the load’ at work.
Bashing boys by making gross generalisations regarding their innate intelligence (which I have no doubt the ‘reading before boys’ claim was intended to do) will do nothing to encourage a strong and continuous work ethic in women.
If this advertisement was related to boys and not girls in the same way ,,, there would be an uproar by the feminists out there, ANZ u got this wrong …you are lucky it’s aimed at men because we usually let things like this slide and get on with getting the job done… Wherever and whatever that may be… At the end of the day men are the doers…. women the talkers …. If we continue to persue these ideals of equality then we will end up with talkers and nothing getting done .
Governments are a victim of this … Eg policy and procedure …. More jobs for HR and less for actual productivity. We are developing into a nation of Amazons… How long will it be before men are not needed anymore….
The truth is man will always be the dominant species, we do have females in small percentages who do men’s jobs and I admire them for this but when it comes to the really hard and dangerous part of a job a man will always do the job.
I think that this advertisement should not be shown to children as it sends the wrong message out there…. Adults should have enough sense to put this into its correct perspective …. Once again ANZ this is INAPPROPRIATE …. I have been with you for a long time and like others I am considering a change of banks …. This is my opinion and there will be no response to the male badgers out there … Thank you
Well done anz for being a sexist company that does not care about equality of male and female!! Are u offering an extra $500 annual super contribution to male anz employees!!! Western women are the most privileged people on the planet ( in fact men are too ). The gender pay gap is a myth u have help to keep alive !!! If women were paid 76 cents in the dollar that a man would make why wouldn’t every business in australia would hire only women because it would make economic sense ( I think u get that u are a bank intrusted to look after peoples money) . The reason for this false myth is that women make make different choices in their careers like having a more balanced life , having a family , kinds of jobs u do after these factors are taken into account the pay gap is next to zero!!! So well done anz for reinforcing the radical feminist view point!! When their is real female issues like life and death and right of education in non western countries!! Western women most free and privileged victims I have ever met!!! Thank u
Extremely offensive and sends out an inaccurate message. In Australia it is the young males that we are failing at the moment
As the grandmother of a furious clever and hard working ten year old boy after seeing this ad I would have to say this is a totally sexist ad and enough to make me want to change banks. Young boys have a hard enough time making a go of it in this world let alone having to watch ads like this.
A condescending piece of sexist rubbish which I presume the new CEO has “OK’ed” because he wants a warm and fuzzy image. It’s socially inappropriate and an example of poor business judgement.
The real problem is that this ad is predicated on a falsehood. The majority of women doing the same job for the same amount of time as a man earn the same amount of money. That is a fact. Most of us are paid on an award. There is no award that specifies different rates of pay for males and females. This claim that women earn less is a disgraceful skewing of statistics.
Saw the ad tonight and I’m appalled.
Firstly in my team of 40 there are 6 males and 38 females
Secondly, we have 4 week maternity leave, and i had to fight for 1 week parental leave
Thirdly my wife earns almost double of what I do, I don’t know if its because of my industry or not, but we aren’t allowed to discuss wages so I can’t say for sure
Rosie – The fact that your 10 year old son, on his own, sees for hinself and is angry at the ad for exactly what it is apeaks volumes about how blatantly divisive, sexist, demeaning and hurtful this is to to males in general. Thankyou for speaking up. Youre clearly a great mum and have a smart boy.
Ive got a kick ass mum and two sisters all of which got where they are by HARD WORK competing against massive amounts of other women in an industry where males are actively politely DISCOURAGED from working (another male bashing myth, all males are porential predators. cant trust them around unrelated men)
What we have here, ladies and gentlemen, is the beginning of the internet leaking out into reality…. im this case do a search for the terms ‘tumblrina’ and ‘redditor’ etc…. these ‘facts’ that a few ladies in here keep on alluding to, dont in any way shape or form come from accredited and appropruately peer reviewed research. They come from the deep dark corners of internet echo chambers and proudly swipe reality aside with a million and one excuses and redefinitions… Universities are now allowing equally ridiculous radical feminist views as fact based on some of the same. Its not limited to feminism by the way… its creeping out everywhere, race religion etc…
But there is hope –
There is an unbelieveably divisive force floating around on the internet of a really loud really tuny minorities of new radicals of all sorts…. blm, ‘safe spaces’ (once known as segregation) furries, bronies, the weeeeirdest stuff you can imagine… all crying the same thing – persecution, literally hitler, almost raped, white man is evil! – Then there is you and me. Who go to work and do professional jobs, with professional people, of all races colours and creeds, and see our workmates neighbours and friends, and avoid as much as we can, arseholes, of all of those exact same extractions. A silent majority that just shakes their heads and gets in with life and get what we deserve….. that isnt 100% sold on radical feminism or entirely sympathetic at all.
Stop allowing traditional media to compete directly with the whackbox thst is the general internet and posting internet fact as ‘news’ or ‘fact’ when it is little but as much of a newsreaders personal opinion as they are allowed to get away with in their broadcast.
ANZ have zero business playing politics, (i wouldnt consider the ad agency to be entirely at fault, dont they make what the customer tells them?) and then theres reality – if thats what then big money customer wants to portray theyre ginna get it done.
Maybe we need to stop being a silent majority and start throwing this back the other way somehow…. but keep being good people like you can see every day…. the overwhelming majority of those that call themselves australians are.
How about how this disingenuous ad will make young boys feel? It contends girls are more advanced than boys dispute this measurement based on stats clearly biased to suit the female gender. The notion of forced ‘equality’ is misguided false message, failing to take in the myriad of reasons why men hold certain positions more readily than women. So boys and men are to be treated as second now to somehow make up for sins of the past? Post modern feminism is fascism!
I hope these ads aren’t going to be based on the discredited trope about women being paid less. It seems feminists still haven’t gotten the memo that when all factors are taken into account–that is, hours worked, time taken off for giving birth etc, different work choices by women, especially as regards choosing less risky jobs–when all this is accounted for the wage discrepancy effectively disappears. Besides, so far as I know it’s illegal to pay a women less for the same work as a man, and were it not employers would obviously employ only women, which they clearly aren’t doing.
Like a commenter above, I’m also concerned what effect lines like “Girls start off so far ahead…” will have on boys. Frankly, this is sexist, and were the gender terms reversed, feminists would be up in arms. ANZ, I would stick to banking if I were you, and leave social issues to those who aren’t trying to flog a product by pretending to be socially concerned.
This ANZ advertisement should STOP USING CHILDREN to send a political message
that women are victims of male culture
The ad promotes gender hatred between young females and males
why not promote positive messages about women instead of portraying women and young girls as victims of a male system – which is simply no longer true
The ad just erroneously contributes fuel to a fire of hatred and negativism
The message in the ad unfortunately isn’t helping women gain ground
it creates a culture of fear and negativism drawing battle lines between
men and women
the old fembo war from the sixties is dead
time for a new positive version
also since when did a lousy bank ever give a stuff about social issues
it has to be tax deductuble
Ian 55, you are right in what you say.
This ad is only fueling a bitter gender divide which is not going to do anything to help women at all. The modern day feminist movement actually degrades women and victimizes itself. I can’t understand why ANZ is running such a blatant sexist ad. The gender gap has been debunked numerous times and only survives because it’s still being peddled by main stream media. As “Shane” said a few posts back: “…poor business judgement.”
What the hell is this? This is the most sexist bullshit that has ever aired on television! Thanks ANZ for convincing me to kill myself.
I’ve banked with ANZ for over 30 years, closing account and heading to the NAB first thing in the morning…
Signed
Utterly disgusted
Yes we have 2 sons who are bombarded with this sh#t at school / Media and will vote with our feet, after seeing that garbage we are moving to the Bendigo.
Also would like to add that it is completely untrue, there is ONE award wage – men earn more due to work place choices any one who chooses to believe otherwise is ignorant or has some kind of distorted ideological agenda
Can ANZ stop pushing these bullshit statistics down our throats, it has been around for decades, it is illegal for a woman to earn less than a man, or more than a man purely on their genitalia (such as in the sex discrimination act of 1984 https://www.humanrights.gov.au/our-work/legal/legislation). The statistic has been around for years and has been debunked countless times. As far as presenting their arguments, don’t use children to try to convince adults as to what legislation should pass, I’m a teacher and i know if you treat your audience like they are 5 years old, they will tell you to fuck off and not take your point seriously.
Might i also say. How low are you willing to go to brainwash children of your political ideologies. Leave them to make up their own mind, with experience and critical thinking.