ANZ promotes its new Apple Pay offering in a new campaign via Whybin\TBWA Melbourne
May 11 2016, 10:59 am | | 6 Comments
ANZ has launched a new spot via Whybin\TBWA Group Melbourne, promoting it as one of Australia’s big four banks to offer Apple Pay
ANZ customers can use an Apple device to tap and pay with an eligible ANZ card.
6 Comments
Been able to do this for ages with my Android phone and Commbank. Never saw a TV ad for that.
iPhones are more of a status symbol than Androids, and are generally more expensive.
Agency people and clients mainly have iPhones.
Android has, since late last year, overtaken iOS for market share. http://www.smh.com.au/digital-life/mobiles/apples-iphone-loses-top-spot-to-android-in-australia-20150907-gjhc4l.html
This is, I think, another example of Adland being out of touch with the average consumer.
I like the ad, though.
Whoopy for you! Congrats, you must be an “influencer” – so ahead of the pack!!
I would consider myself fairly up to date with tech – as much as I need to be – and whilst I know this tech exists I wasn’t aware it had formally arrived in Aus yet. This ad showed me it had and that my bank was behind. I immediately sought to look at the app and confirm my bank doesn’t yet allow it.
So for those with any bank thats not Commbank, then it’s news to us presented to in a very entertaining way that I’ll happily watch a number of times over.
And no, i have nothing to do with the concept or production of this commercial.
Here we go again with the “my Android phone has been doing this for ages” rhetoric.
This is an ad for a feature that exists on a particular piece of hardware (iPhone 6 and 6s).
You are comparing apples and oranges by comparing an operating system (Android) which runs a plethora of devices made by Samsung, HTC, LG, Google, Sony, Motorola etc to maybe 3 or 4 iterations of the one device made by Apple (iPhone).
If you want to break it down by market share per device, here are the top 5 owned smartphones in Australia as of Dec 2015:
iPhone6s: 16.5%
iPhone 6: 7.1%
Galaxy S6: 5.7%
iPhone 5s: 4.3%
Galaxy S5: 3.9%
iPhone 6 and 6s (the devices which ANZ is advertising for) has a staggering 23.6% share as compared to the Samsung Galaxy S6 share of 5.7%!
Source: http://ausdroid.net/2016/01/28/android-market-share-in-australia-now-back-above-50/
Android may have marginally more market share in total for now (it see-saws relentlessly anyway so who cares) but Apple has far more revenue.
Why? Because people are prepared to pay the premium.
But I digress.
Great ad.
It’s one of the best Aussie ads I’ve seen in a while. Well produced, based on a pretty strong insight (at least it resonated for me) and not trying to be too crazy and quirky for the sake of it. Well done
Results hard to deny…
http://m.theage.com.au/business/banking-and-finance/apple-payled-surge-in-anz-card-customers-drives-rival-banks-to-renegotiate-20160509-goppf0.html