ANZ launches social media experience for Sydney Festival via digital shop Reactive

ANZ today launched a new social media experience that will automatically collate and permanently store social media posts relating to Sydney Festival from Twitter, Facebook, Instagram and Sydney Festival YouTube in one easy-to-view place.

ANZ Buzz, built by digital agency Reactive as part of ANZ’s sponsorship of the Sydney Festival, will enable users to see a personalised summary of their activity at the Festival by connecting with their own social network accounts and using the hashtag #SydFest on Twitter and Instagram and using Facebook check-ins at events.

The site also features both a list and an interactive map view, so festival goers can view the tweets, photos, check-ins either as a social feed list, or plotted on a map to help identify festival ‘hotspots’.

Says Karen Donaldson, GM Marketing Australia: “Social media has become an important part of the festival experience and this is another way in which we are supporting Sydney Festival. ANZ Buzz will help visitors track social media activity in one place and ensure the best moments are captured and shared.”

Adds Jill Colvin, Head of Marketing, Communications & Digital Strategy Sydney Festival: “Sydney Festival has a highly engaged audience in the social media space, so we wanted to find a way to aggregate the conversation in one place; helping people find interesting content and connect better with one another.”

ANZ has been a sponsor of Sydney Festival since 2008. The festival offers a rich program of around 80 events involving upwards of 500 artists from Australia and overseas including dance, theatre, music, visual arts, cross media and forums. It runs for three weeks from 5 January.