We debuted a new mixed-reality feature tonight as part of the gameday fan experience. 😈 pic.twitter.com/26SzvWIOEx
— Baltimore Ravens (@Ravens) December 13, 2019
The desire to improve the game day experience for fans has taken another leap, this time into ‘mixed reality’, with help from animation studio Flux.
During the Ravens home game at M&T Bank Stadium on Thursday against the New York Jets the team introduced a mixed-reality element that had fans, and anyone who saw the video on social media, in awe.
The team tweeted out the video of their insane addition to the fan game day experience. From the video, you can see in real time an animated raven flying through the stadium. A series on animations were created for different moments throughout the game.
Says Laban Dickinson, creative director, Flux: “It has been great to see what new opportunities are presenting themselves across non traditional media. The team here at Flux have worked really hard in making sure that we are prepared regardless of the output and it is exciting to see what is possible as technology continues to improves.”
Says Joshua Forsman, general manager, Flux: “It is really exciting to see how teams are continuing to improve the in game experience. Over the past decade we have been fortunate to partner with The Famous Group in driving great sporting content across all of the major North American sports leagues. It has been amazing to work with such iconic sporting brands such as the Ravens, Lakers, Celtics and Blue Jays that are truly excited about creating state of the art real time content to bring the games to life, looking forward to seeing what 2020 will bring.”
The Ravens Twitter posts has been reported across CBS, USA Today, Yahoo, Daily Mail and SportsCenter following the game.
Client – Baltimore Ravens
Agency – The Famous Group
VR Technologies – Quince Imaging
Production Company – Flux Animation