AMP appoints CHEP as new creative agency following a competitive review process

CHEP has today announced that it has been appointed by financial services business, AMP, as its strategic and creative agency of record following a competitive review.

The appointment will see CHEP Network support AMP with strategic and creative duties for the business across brand, content, digital and owned channels.

Says AMP Renee Howie, chief marketing officer, AMP: “As AMP embarks on an exciting new phase, we wanted to find a creative agency to work with us as we rebuild what is an iconic Australian brand. In CHEP, we’ve found a partner that is the perfect fit for our business and aspirations, and we can’t wait to get started.”

Says Jonny Berger, CHEP managing director Sydney: “AMP is one of Australia’s long-standing financial institutions, dedicated to building its position as a purpose-led, customer-focused business – we look forward to realising this ambition together with the brilliant team at AMP.”