ALDI travels North to prove the perfect Christmas, is in fact, the perfect Aussie Christmas via BMF
The northern hemisphere has always led people to believe that a white Christmas is the norm. That people should be building snowmen, staying indoors and eating hot foods that are far more suited to a much colder climate. All the rituals, imagery, symbols, songs are born of dreams of perfectly formed falling snowflakes, crackling fireplaces and rich pudding.
ALDI’s new Christmas campaign created by BMF proves The Perfect Christmas, is in fact, the Perfect Aussie Christmas.
ALDI celebrates all the great things about an Aussie Christmas through the eyes of a man named Johan who has returned to his small snow covered village Julbacken after a trip to Australia. He brings with him strange tales of a summer Christmas, many of which seem out of place to the somewhat skeptical villagers.
His attempts to introduce Australian customs to the village makes very little sense at first, managing mostly to upset those stuck in their more traditional ways. As time goes on, the villagers begin to warm to Johan’s new ideas, but it’s his introduction of ALDI’s Specially Selected range that eventually wins over even the toughest of critics – proving that thanks to ALDI, the perfect Christmas, is in fact, the Perfect Aussie Christmas.
Says Alex Booker, creative director, BMF: “Like any Aussie kid, I’ve grown up feeling our Christmas was inferior to that of our Northern Hemisphere brethren with their trademark white Christmas. It’s time we showed them what it’s like to have an Aussie Christmas and prove that it might just be the perfect way to celebrate Christmas. After all, who can resist a few ALDI prawns and lobster tails after a quick surf and some backyard cricket… even if you have no idea what you’re doing.”
Says ALDI spokesperson: “Having grown up in Australia, my memories are of hot Christmas days, barbecued prawns and backyard cricket. We are all excited that ALDI’s premium Specially Selected range has been brought to life with a campaign the celebrates the uniqueness of an Australian Christmas.”
Says Stephen McArdle, managing partner, BMF: “The challenge ALDI set us and themselves is to keep surprising and delighting customers with the offers, products and advertising we put in front of them. I don’t think we’ve ever delivered better against that challenge than with this Christmas campaign. It’s an absolute cracker.”
This is ALDI’s second major Christmas campaign, following the success of the fun-loving Surfin’ Santas. The campaign, which launched Sunday November 9th with TV, outdoor, radio, catalogue, digital, social, print and POS, positions ALDI as the complete go-to for everyone’s Christmas needs.
Executive Creative Director: Cam Blackley
Creative Director: Alex Booker
Art Director: Alex Booker
Copywriter: Mark Carbone & Philip Sicklinger
Planning: Christina Aventi
Managing Partner: Stephen McArdle
Group Account Director: Jonny Bucknall
Account Director: Aisling Salmaggi
Account Manager: Siena Shuttler
Designer: Lincoln Grice
Agency Producer: Jenny Lee-Archer & Mandy Payne
Director: The Glue Society (Gary Freedman)
Producer: Pip Smart & Ian Iveson
Executive Producer: Michael Ritchie & Pip Smart
Production Company: Revolver
Post Production: Method
VFX Supervisor: Jason Hawkins
Editor 2′, 60″ & 30″: Peter Sciberras
Editor 15″ Suga Suppiah
Music: Elliot Wheeler Turning Studios
Sound Production: Rumble Studios
DoP: Julian Hohndorf
Advertising and PR Director: Sam Viney
35 Comments
I absolutely love this. Go Australia!
Oh fuck no, I can feel another category for award shows coming
Lot better than the OS attempt. Aussie Aussie Aussie!
Love it!
Huzzah huzzah!
Love it!
Yeah, but Aldi isn’t Aussie is it? It’s from Germany. That’s the only bit that peeves me.
Brilliant. Hats off. Good on the client too for not mucking it up.
That Freedman got skills – it looks incredible.
awesome. Nice one. Beat the John Lewis drivel any day.
Booker & Bones. Strong duo.
Charming story and interesting for a supermarket. Nice work guys.
I want to like it but there’s something quite average about this.
Great spot. Makes me homesick… Well done to all involved.
Wish our agency could do work like this.
BMF’s work for Aldi this year has been world class and this is as good as it gets
Well done all. I love it!
Top draw. ALDI’s stuff just gets better and better, and particularly so when you compare it to Woolies and Coles. Keep it up, BMF.
Outstanding. May you all get many Lions in your stockings.
The ad’s fine and everything…
Putting that aside,
Aussies just HAVE to believe they’re the best don’t they?
Why are we all so insecure?
Played to the peeps involved in this. Very excellent. Smashed it once more. Skrong stuff.
Very nice, looks great. Maybe a little derivative to pick up any metal. But who cares, it’s great work. It has an idea, it’s TV (or as they call it now ‘content’) and not a drone powered, social media QR code pop up bar, so people will actually see it and like/remember the brand. And it’s for a supermarket.
Aldi are one of the best clients in Oz right now. They know they need to be on TV and aren’t pissing money away on digital/social/banners. They like funny ideas, and they clearly have budgets to make the work look great. Ride that golden goose all the way to home fellas, those clients come along once in a career. Twice if you’re lucky.
What a cracker!
While I like this ad a lot and the Aldi campaign as a whole, I think a lot of people are forgetting that it originated in the UK and not BMF.
http://www.youtube.com/watch?v=AdEu6CaVQT0
http://www.youtube.com/watch?v=4nT8GFJ8Tw8
I don’t think anyone’s forgotten about it. BMF mention it in the Like Brands Only Cheaper PR. Sorry bud.
How is it that this “Perfect Aussie Christmas” campaign originated in the UK? Did you even bother reading the release or watching the spot? I’m pretty sure they don’t run Aussie Christmas ads over there.
Shutup
Loved it Little Booker,
Bloody brilliant. I could almost taste the BBQ prawn at the end.
Congrats Booker. Fantastic work.
Fuck me – this is great.
Well done to all involved.
abfab
Love it. Supermarket advertising that doesnt insult the intelligence of its audience. Take note Coles & Woolies.
Very jealous, best work out of BMF this year
I love this. The new `everyday’ ads for Coles make me want to throw heavy objects at the tellie. I get it Coles `freakin everyday’. All of the work for Aldi is fantastic but this is the best.