ALDI invites Aussies to ‘go big on the little things’ this Christmas in new campaign via BMF


ALDI Australia is celebrating all the little things that make a Christmas spread feel special in a new Christmas campaign via BMF, because with ALDI everyone can afford to ‘Go Big on the Little Things’.


From potatoes to prawns and everything else in between, ALDI’s extensive range of quality, seasonal products available at the lowest prices means Aussies can give every dish on their table main-character energy this festive season.

With new research* from ALDI revealing 7 in 10 Aussies (73%) look forward to the sides just as much, if not more, than the main protein itself, the campaign calls for Aussies to be excited for the main event by championing all the trimmings that make the full Christmas feast so special.

Says Jenny Melhuish, marketing director, ALDI: “From the beloved sides to feasting favourites like the ham or the turkey, Aussies can have the Christmas they want by shopping with ALDI, making substantial savings and without ever comprising on quality.”

“This year, we want shoppers to be able to go big on the little things without going big on their budgets in the process. This can easily be a reality for all Aussies by simply making ALDI their one stop Christmas shop this festive season.”

Says David Fraser, executive creative director, BMF: “A ham and turkey without sides is just a ham and turkey. They only become a Christmas feast when they’re surrounded by a plethora of sides. So it felt good to give sprouts and potatoes the limelight for a change.”

Created in partnership with BMF, Zenith Media, and Ogilvy PR, the integrated campaign will air across TV, cinema, radio, OOH, social, owned channels, and PR.

Client: ALDI Australia
Creative Agency: BMF
Content Production: Bantam Productions
Production Company: FINCH
Director: Christopher Riggert
Music Supervision: Level Two
Music and Sound House: Rumble Studios
Editor: Jack Hutchings @ The Editors
Post Production: Fin Design & Effects
Production Company: Louis & Co.
Photographer Jamie MacFadyen
Retoucher: Cream Studios
Media Agency: Zenith Media
PR Agency: Ogilvy PR

ALDI invites Aussies to ‘go big on the little things’ this Christmas in new campaign via BMF