ALDI Australia has released its latest campaign via BMF revealing every Aussie can save money by shopping at ALDI – even those that should have their supermarket loyalties elsewhere.
ALDI’s competitor’s employees, who deeply understand what represents real value, shop at ALDI for the savings. From hiding ALDI shopping bags, to packing a change of clothes to shop after their shifts, real Australians, tell their real stores about how they would find their way to ALDI to make their weekly shopping much cheaper.
In true mockumentary style, the TVCs feature reconstructions of real testimonials and the lengths ex-employees of other supermarkets have gone to shop in secret after their shift.
The campaign launches in Australia across TV, OOH, radio and digital and demonstrates that truly everyone can save money when they shop at ALDI.
Creative Agency: BMF
Chief Creative Officer: Alex Derwin
Creative Directors: David Fraser and Dantie van der Merwe
Copywriter: Stephanie Allen and Rob Boddington
Chief Strategy Officer: Christina Aventi
Group Planning Director: Kinga Papp
Senior Planner: Josef Wimberger
Chief Executive Officer: Stephen McArdle
General Manager: Paul Coles
Deputy Head of Account Management: Aisling Colley
Account Director: James Arnold
Account Manager: Flora Fraser
Head of TV: Jenny Lee-Archer
Senior Agency Producer: Emma Friend
Production Company: Revolver
Director: The Glue Society
Managing Director/Co-Owner: Michael Ritchie
Executive Producer/Partner: Pip Smart
Executive Producer: Jasmin Helliar
Producer: Serena Paull
DOP: Jordan Maddocks
Editor: The Glue Society
Post Production: The Glue Society
Sound Production: OTIS