Vizeum has reinforced its leadership team with the appointment of Alastair Baker as client leader, to evolve the agency’s long-standing partnership with BWM.
Baker is a seasoned strategy leader across media, creative and tech and joins Vizeum Australia from Dentsu Aegis Network UK, where he was head of strategy at dentsu X and, prior, strategy lead across the BMW Group at Vizeum London.
As well as the new appointment Vizeum has been appointed as Australian marketing communications agency for premium international brands, JURA and Hurtigruten.
JURA of Switzerland is the only brand anywhere in the world to focus solely on premium automatic speciality coffee machines. Vizeum will bring JURA’s philosophy of precision engineering and unparalleled service to the Australian market following a competitive pitch.
With a 126-year history in sustainable exploration travel, Hurtigruten’s expedition itineraries include the Polar regions, Alaska, Canada, Svalbard, Greenland, Iceland, the Caribbean, and the Central and South American coastlines.
Vizeum has been appointed to support Hurigruten’s expansion into the Australian market with integrated media planning and buying solutions across all channels.
Jura and Hurtigruten join Vizeum’s expanding portfolio of clients including Kathmandu and Bank First, following the appointment of Ashley Earnshaw as CEO of Vizeum Australia earlier this year.