AIRBAG lures senior director Ben Saunders
Senior director Ben Saunders has joined AIRBAG’s directorial roster.
Saunders’ style blends striking visuals with great performances, and a sensibility rooted in humour and truth. He has created memorable campaigns for AFL, Lipton, McDonald’s, Caltex, Canon, and the award-winning VB Symphony.
Says Adrian Bosich, managing partner, AIRBAG: “Ben is that rare combination of a great director with a unique voice, and also a fantastic communicator. He’s able to articulate the film he’s wanting to create, and leads everybody – clients, agencies and crew – to that vision.”
Says Saunders: “Adrian really stitched up my quote by banging on about being articulate. So let me start with a very long, rhythmic sentence, chock full of energy and emotion, infused with my personality and excitement about my move across to AIRBAG. Punctuated by a short, dramatic one. Then end on one punchy summary word. Awesome!”
When pressed to comment, head of production Martin Box: “We’d tried several lures, and eventually a humble curly tail grub managed to reel Ben in.”
4 Comments
Top work! AIRBAG are awesome.
👏🏻👏🏻👏🏻👏🏻
Congrats AIRBAG. Congrats Cyclone.
Congrats on being lured Ben. I hear it’s much better than being snared, snapped up or appointed.