Air New Zealand encourages Kiwis to embrace extraordinary adventures in new campaign via Bastion Shine

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Air New Zealand is inviting Kiwis on a journey to see the world through a new lens, launching the next evolution of its brand through a new campaign ‘Your extraordinary adventure awaits’ developed by Bastion Shine.

 

The shift signifies a pivotal moment for the airline as it embarks on the next stage of its own journey, setting its sights on the future and redefining its role in shaping the travel aspirations of its customers.

The new campaign encapsulates Air New Zealand’s dedication to empower New Zealanders to dream big and broaden their horizons.

Air New Zealand general manager brand and marketing Jane Anthony says the campaign marks a fresh approach for the airline: “The new brand direction embodies the spirit of adventure, curiosity, and the limitless possibilities that travel brings. It is a celebration of the unique Kiwi mindset that embraces the idea that, no matter where you start, you can go on an incredible adventure.”

The heart of the campaign lies in the enchanting narrative of a father-daughter duo whose bedtime story transforms into a mesmerising journey around the globe. The storyline unravels the magic hidden within the travel journey, inspiring viewers to see the world through a new and imaginative lens.

Air New Zealand encourages Kiwis to embrace extraordinary adventures in new campaign via Bastion Shine

This captivating tale captures Air New Zealand’s commitment to fostering a sense of adventure for its customers, no matter where their destination is.

Says Anthony: “’Your extraordinary adventure awaits’ serves as both an invitation and a declaration – an invitation for New Zealanders to embark on transformative journeys and a declaration of the airline’s unwavering commitment to enabling adventure.

“The campaign is more than a visual spectacle; it represents a cultural shift for Air New Zealand. After focussing on rebuilding the airline following a challenging travel period, we are signalling a shift back to facilitating the sense of wonder and excitement that travel brings.”

’Your extraordinary adventure awaits’ is featured across various platforms including, TV, digital media, out of home, and social channels from 12 May 2024.

Air New Zealand encourages Kiwis to embrace extraordinary adventures in new campaign via Bastion Shine Air New Zealand encourages Kiwis to embrace extraordinary adventures in new campaign via Bastion Shine Air New Zealand encourages Kiwis to embrace extraordinary adventures in new campaign via Bastion Shine

Client: Air New Zealand
GM, Brand & Marketing – Jane Anthony
Brand Lead, Brand & Marketing – Jen Macindoe
Chapter Lead, Brand and Marketing – Ashley Aitken
Senior Brand Specialist, Brand & Marketing – Holly Rogers
Chapter Lead Content Marketing, Brand & Marketing – Saini Tuitupou
Content Delivery Manager, Brand & Marketing – Casey King
Chapter Lead Social Media, Brand & Marketing – Maria Jackson
Global Brand & Social Media Specialist, Brand & Marketing – Raman Mahi

Agency: Bastion Shine New Zealand
Executive Creative Director – Dom Antelme
Creative Director – Ben Barnes
Creative Director – Matt Webster
Executive Producer – Pip Mayne
Creative Services Director – Mel Tombs

Managing Director Bastion Creative – Toby Sellers
Business Director – Kristina Lindsay
Chief Strategy Officer – Andy McLeish
Head of Strategy – Ryan Jordan

Production Company: The Sweet Shop
Director – Mark Albiston
Executive Producer – Ben Dailey
Executive Producer – Kate Roydhouse
Producer – Andy Mauger
Casting – Catch Casting
DOP – James L. Brown
Production Designer – Neville Stevenson
Art Director – Jon Lithgow
Wardrobe Stylist – Child and Father– Kristen Seth
Wardrobe Stylist – Bulgaria – Kate Ruth
Editor – Ten Three | Liam Bachler
Colourist – Images and Sound | Alana Cotton
CGI / 3D – Danger FX | Mark Williams
Online – The Machine Room | Stu Bedford
End graphic – Richard Borg
Service Company Bulgaria – Film Maker | Exec Producer – Christopher (Fori) Bojilov
Service Company Kuala Lumpur – Take Two Productions | Exec Producer – Hong Kiat Goh

Elvis Presley Clearances – Level Two | Marcus Brooke-Smith
“Rights of Publicity and Persona Rights: Elvis Presley Enterprises, LLC”

Stills – Match Photography
Photographer – Fraser Clements
Producer and Agent – Gerardine Turney
Retouching – Cameron Jones

Music | Beat Worms
Composer – Cam Ballantyne

Sound design | Native Audio
Sound Designer – Greg Junovich
Producer – Ariana Mirus