Agent99 wins Click Frenzy, Fjällräven and Proof Drinks Australia; launches new Social Growth Engine offering

Award-winning independent PR agency Agent99 is entering FY27 with strong momentum, announcing the return of several key client partnerships including Click Frenzy, Fjällräven and Proof Drinks Australia, alongside the launch of its new Social Growth Engine product.

The agency has secured the renewal of key long-standing partnerships following a hiatus, reinforcing its position as a trusted partner for brands across the retail, lifestyle, beverage, and FMCG sectors.

This includes the return of Click Frenzy, which was recently revived under new ownership, Australian e-commerce pioneers Gabby and Hezi Leibovich of catch.com.au fame. Based on their long-standing history and deep experience with the brand, Agent99 will be leading the comms strategy through this new chapter with a focus on driving widespread consumer and retail media coverage and supporting their upcoming sales events.

Sustainable, Swedish outdoor lifestyle brand Fjällräven, also rejoins Agent99’s roster, following a lengthy gap from its last foray into PR, as the brand continues to grow its presence in the Australian market. The partnership will focus on awareness through a mix of media and social content designed to deepen engagement with outdoor, lifestyle and streetwear audiences.

Proof Drinks Australia, has also re-engaged Agent99 to support its portfolio of premium beverage brands, including Crystal Head Vodka, Cazcabel Tequila, Ole Smoky, Regal Rogue and Ukiyo Spirits. Through a combination of media relations and creative campaign execution, Agent99 will drive visibility and consideration across both consumer and trade audiences.

Says Sharon Zeev Poole (pictured), Founder and Director of Agent99: “Entering the new financial year with the return of valued clients including Fjällräven, Click Frenzy and Proof Drinks is an incredibly positive way to begin the next chapter for the agency in an increasingly challenging and fleeting market.

“Long-term partnerships are something we’re extremely proud of, and these renewals reflect the trust our clients place in us to deliver strategic, results-driven campaigns consistently.”

As part of its continued evolution, Agent99 has also unveiled its new Social Growth Engine, a structured program offering brands a unique approach to building social media presence through a PR focused lens. Based on a foundation of integrated storytelling, the Social Growth Engine package aims to help companies develop their social platforms while also targeting earned media, a piece the agency finds is often neglected in modern social strategies.

Using their 19 years of experience earning attention for some of Australia’s and the world’s most exciting brands, including California Wines, Kodiak and Cozey, Agent99 has packaged their expertise into a holistic growth formula. The Agent99 Social Growth Engine is not simply a social media management offering, it’s what happens when a PR agency that understands how stories resonate, how media thinks, and how audiences make decisions, turns its attention to a brand’s owned channels.

Says Poole: “The brands winning on social right now are certainly not the ones posting the most. They’re the ones that stand for something clear, show up cleverly, and are being talked about beyond the feed. That’s exactly what the Agent99 Social Growth Engine is built to do. We know what consumers want to hear and makes media pay attention, and that same instinct now shapes every piece of content we create for clients in this program.”

Brands interested in exploring the offering are invited to begin by completing Agent99’s complimentary social brand audit. Expressions of interest are now open via the form here. The audit is designed to give brand managers and marketing directors honest insight into where their brand sits today and where it could go next.

Adds Poole: “We’ve been quietly developing this for a while, and we are genuinely excited to launch it publicly. The complimentary brand audit is the first step, designed to be useful, regardless of what comes next. We hope brands come away from it with a clearer picture of where their biggest opportunities lie, and if the program feels like the right fit, we will explore next steps together.”

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