Agencies collaborate on new Indigenous Voice to Parliament campaign; invites Australians to ‘Create Yes’ at launch events nationwide

One month out from the referendum for the Indigenous Voice to Parliament, a new campaign has launched inviting Australians to ‘Create Yes’ as a show of support for the Yes vote.

The campaign has been developed through a collaboration of leading creative agencies and design studios across the country including Frost*collective, Re (M&C Saatchi), Eskimo, Frame, Block, onesmoothstone, Bigfish, Draw, Futago, Josephmark, Tank, and Nightjar.

Hundreds of people are expected to attend launch events to promote the campaign on 13 September in Sydney, Melbourne, Brisbane, Adelaide and Perth, and 20 September in Hobart.

The idea for Create Yes is a simple one. People are invited to design the word ‘Yes’ in their own way. It can be type, illustration, motion, photography, video – whatever they like – and to share it on social media tagging @create.yes, #createyes and @yes23au along with why they’re voting Yes.

Create Yes spokesperson Cat Burgess says it’s important to amplify this one single word as people need to write the word ‘Yes’ at the ballot box on October 14: “Create Yes is about a positive movement that uses the power of creativity to support First Nations people and share the many reasons for voting Yes.

‘We’re expecting hundreds of Yes designs in the coming weeks – already some 50 high-profile Australian designers have contributed Yes images for use by the campaign.

“Some of the creations so far from the public include animations, sculptures, photos, collages, embroidery and even a Melbourne button-making club group effort.”

The launch events are open to the public, who can register by visiting www.create-yes.org

Activities at launch events include the creation of a Yes mural at the Brisbane Powerhouse as well as live designing of the word ‘Yes’ to add to the campaign.