After nine years at BMF, chief creative officer Alex Derwin set to depart for new ad venture

After nine years at BMF, chief creative officer Alex Derwin set to depart for new ad venture

BMF chief creative officer Alex Derwin will be departing the agency on May 10 after nine years for a new, yet to be revealed ad agency start-up.


Derwin says the last nine years at BMF have been the most creatively rewarding of his career: “It’s a place with a big heart, where you can balance the highest creative standards with a kindness that’s all too uncommon.

“There are heaps of people I need to thank personally, but more than anything I need to give Steve [McArdle] and Christina [Aventi] a big hug for giving me the chance to join them in leading this merry ship. I’m off for a little lie down before I launch into something new and exciting.”

Says BMF CEO Stephen McArdle: “It’s bittersweet to say farewell to Alex. He’s been a big factor in the success BMF’s been fortunate enough to enjoy over his nine years at the agency – seven of those as our creative leader. But he’s got an itch he needs to scratch, and we respect the bravery and belief that takes, so we’re excited for him as he embarks on that next adventure.

“Fortunately for us, a big part of Alex’s legacy is a creative department jam-packed full of extraordinary talent at every level, so I’m equally excited about what’s ahead for BMF. To enable us to keep building on our current momentum we have started conversations with some of the best creative leaders in the business and will be in a position to announce a replacement in the next couple of months.”

Derwin, who joined BMF from Clemenger BBDO Melbourne in 2015, has 25 years experience in the UK, the US and Australia. He started as a copywriter at Ogilvy London in 1998. Four years later he ran away to Sydney where he stayed for the next 10 years, working at Publicis Mojo, Clemenger and the Monkeys. His next destination was Oregon, where he worked as a creative director at Mutt Industries, a start-up in Portland founded by former Wieden and Kennedy ECD Steve Luker.

Under his creative leadership BMF launched iconic brand platforms ‘Good Different’ for ALDI, ‘Come Down For Air’ for Tourism Tasmania, and ‘This Australian Life’ for TAL insurance. The agency has gone through its most successful period of financial growth, and creative excellence, including consistently being included in the annual CB Hot List, winning CB Agency of the Year in 2019.