After nearly 30 years, John Bevins closes shop
After nearly 30 years in business, John Bevins, one of Australia’s great agencies has decided to call it a day. Today, founder John Bevins (pictured by CB at the Caxtons in October), one of Australia’s all-time greatest copywriters, sent out this note to clients and suppliers:
On February 2, 1982 when John Bevins the agency started it was with no clients, no staff (the first employee didn’t turn up) and virtually no money.
In recent times we’ve thought that while there’s no more rewarding way to start an advertising agency, you’d never want to end on that way.
So, we’ve decided to close our doors. While John Bevins Pty Limited has great clients like Toshiba, Perpetual and Anglican Retirement Villages; while it has good reserves of cash; and while it has the greatest team of professionals you could ever hope to work with.
This way, the agency that has always enjoyed being in control of itsdestiny can ensure it does the right thing by everyone who works in theplace (the newest employees started nearly ten years ago) – and ensurethat each of us heads off with happy memories of working together andof working with those great clients.
To us that’s the ultimate success.
Adios from Bevins! It’s been lots of fun.
17 Comments
Brilliant!
Good reserves of cash. I like that. And they have the greatest waterside premises you could hope to work in.
A class act from beginning to end.
Sinatra would be proud.
when picking heroes it’s always important to ensure as much as possible they are as solid as a rock, that means they have integrity, intelligence and provide inspiration, day in and day out, not just when it’s convenient for pr purposes. I feel lucky that John Bevins offered me all this. Enjoy your time without deadlines.
A lovely bloke.
I’m sad this is the last of the good guys.
To all of you at Bevins, congratulations on a wonderful legacy. Wishing you and your families the very best for Christmas and hoping that 2010 is good year for you all.
He’s one of the WORLD’S all-time greatest copywriters. All the best John, you’re still an inspiration.
vale longus copius
And one of the really decent blokes in this business, happy for your success John, sad we are losing a great agency
Class act top to bottom.
Never been an agency like it. Never will.
More time for surfing, can’t be all bad.
i worked with john and brian slapp on a campaign for kids hospital. the most personally rewarding job that i ever did.
thank-you
John … one of adlands very rare quiet achievers… more power to your elbow… enjoy!
Does anybody have the current (May 2018) contact details of Frances Salmon, who used to work there. I know it’s a long shot, but worth a try.