Cheil Australia has promoted Mark Anderson to Managing Partner from his previous role as Business Director & Head of Client Services.
Anderson joined the agency in 2016 and has been integral in key award winning retail, promotional, digital and experiential marketing work for the agency. Prior to Cheil, he worked in the UK with top Retail and FMCG clients such as The Cambridge Satchel Company, Weetabix, Essity, and Cadbury.
In this new role, Anderson will be responsible for agency business and operations across Data & Strategy, Account Management, Creative, Digital Operations and Retail Experience.
Says Anderson: “I am excited to continue to move our agency into a more data inspired, customer experience focused offering that has a collaborative and creative approach for our existing and new clients. It will be great to continue to drive the agency’s new vision forward, along with the growth and development of our end-to-end customer capabilities.”
“Mark has more than proven himself as a dedicated and dynamic business leader who has helped navigate significant change in the agency through a period of enormous uncertainty and the results have been outstanding,” says Jayden Jaesung Lee, Managing Director, Cheil Australia.
“We had a great year and look to continue our growth trajectory into 2021. Mark’s energy and expertise will be beneficial to help deliver creative effectiveness results for our existing and new clients.
“Cheil Australia helps leading brands create connected experiences across the entire customer journey that drives our clients’ business impact. We are Inspired by Data, Driven by Culture.”